So, consider the obvious message here: The holiday season is the perfect time to attract shoppers to your website and maximize your sales. Consumers will be scouring the web for the perfect gifts and using holiday specific search terms to find them. That way, when shoppers start searching for those phrases, you can be found weeks, even months, before your competition. Remember to always scatter those holiday specific keywords throughout your blog posts naturally, to ensure your content gets found by your ideal customers. Take some of the seasonal keywords described above and incorporate them into your landing pages. When you do a search in Google, most results show up with a blue title link and simple description below, but rich snippets include images, ratings, pricing details, product availability and more. Don’t forget that Google, Bing and other search engines have to have enough time to follow your links and find your holiday landing pages, so make these holiday-specific changes to your landing page at least 30 days before the holiday you’re preparing for. Create a holiday gift guide. Gift guides not only help consumers’ holiday shopping go smoothly, but they’re great for SEO because they feature different products that web users are searching for. Image source: Invesp So, create a new webpage for your gift guide and include seasonal keywords, phrases and links to give your gift guide a boost in search results.
Are you adding holiday-themed phrases to your SEO? Those phrases just might bring you a merrier Christmas.
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SEO is essential all year long, but did you know that you should be switching up your SEO for the upcoming holidays? According to a survey from UPS and Comscore, 51 percent of customers polled said they preferred shopping online. They said that they turned to search engines to find the perfect gifts, tips on how to host a rockin’ holiday party and holiday recipes.
So, consider the obvious message here: The holiday season is the perfect time to attract shoppers to your website and maximize your sales.
But consider something more: If you want festive shoppers to find your website and all the awesome products you have to offer among the glut of other businesses on the web, your SEO needs to be optimized for the season.
And the good news here is that there’s no need to completely overhaul your SEO strategy; all you need to do is make a few little tweaks to push yourself ahead of the competition. So, don’t waste another minute; the holiday season is right around the corner. Here are four simple steps to boost your seasonal SEO traffic.
Get specific with seasonal keywords.
You’ve already got a list of keywords that drive traffic to your site year-round, but for the holidays you need to incorporate some seasonal keywords. Consumers will be scouring the web for the perfect gifts and using holiday specific search terms to find them. You can use Google Trends to discover what key phrases users are searching for during this holiday season. That way, when shoppers start searching for those phrases, you can be found weeks, even months, before your competition.
Think about what your ideal customers might be searching for. For instance, if your online store sells electronics, consumers might search for “Black Friday flat screen deals” or “Cyber Monday free shipping deals.” Take advantage of the most popular search terms and lead users straight to your shop. Another trick is to add the year to your keyword, for example “Black Friday 2018,” to attract consumers looking for up-to-date deals.
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