10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

Author: Karla Cook / Source: hubspot.com Although we haven't been fortunate enough to see more than a few scattered days of sunlight here

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Although we haven’t been fortunate enough to see more than a few scattered days of sunlight here in Boston, I’m told it’s technically spring.

In addition to rain, April also brought us some stunning new creative work from agencies around the word. Our monthly ad round-up features a German-produced animated short, a delightful Danish beer ad, and a clever insurance spot from Japan starring a rugby team from New Zealand.

Did you miss any of these ads from April? Scroll down to check them out, and get inspired to tackle your next big project.

10 of the Best Ads from April

1) AIG Japan

New Zealand’s national rugby union team, the All Blacks, hit the pedestrian-heavy streets of Toyko in this unexpectedly charming spot for AIG Japan. The three-minute ad opens with the uniform-clad players tackling seemingly random (and reasonably stunned) Tokyo residents — but things quickly take a heartwarming turn.

About half-way through the TBWA\Hakuhodo-produced video, it becomes apparent that the All Blacks were actually saving people from unpredictable disasters — a car running a red light, a pile of debris falling from a construction site, and a sudden laptop fire.

“[The ad] was an arresting way to show our fantastic relationship with the All Blacks, demonstrate the idea of risk prevention, and create a strong connection to the Japanese audience,” said Matthew Walker, AIG Japan’s senior vice president and regional chief marketing officer.

2) Carlsberg

Danish actor Mads Mikkelsen ponders the secret source of his home country’s enviable happiness in Carlsberg’s latest UK campaign. Produced by London-based agency Fold7, the ad follows Mikklesen as he peddles his way through Copenhagen, magically passing through hedges, into stylish, minimal apartments, and over a rustic table set for a hyggelig gathering.

His tour ends (where else?) at a Carlsberg brewery, where Mikklesen enjoys a cold Carlsberg pilsner and decides that this is the real secret of Danish happiness … probably.

3) Student Flights

If you’re young, you better enjoy traveling while you can — before you become an uncool, perpetually exhausted parent. That’s the message of this spot for Student Flights, a company that specializes in travel deals for the university set.

To really drive that message home, Johannesburg-based agency TBWA\Hunt Lascaris convinced a hip millennial to carry around a wailing, pooping “Babybot” for a few days at a music festival. The poor guy in question, Loyiso Madinga, is promised a free trip to New York if he can survive a weekend with Babybot unscathed. His initial assessment of the challenge? “How hard could this be … right?”

As expected, having a baby at a music festival isn’t super fun — even if that baby is Wifi-enabled and made of metal.

4)…

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