![How Merriam-Webster’s Witty, Sarcastic, Amazing Twitter Found Its Voice [Podcast]](http://www.marketinghub.today/wp-content/uploads/2017/04/how-merriam-websters-witty-sarcastic-amazing-twitter-found-its-voice-podcast.png "How Merriam-Webster’s Witty, Sarcastic, Amazing Twitter Found Its Voice [Podcast]")
Author: Jay Acunzo / Source: Marketing Insider Group We live in the era of experts. If we don’t have an idea or answer, we can find and
![How Merriam-Webster’s Witty, Sarcastic, Amazing Twitter Found Its Voice [Podcast]](https://marketinginsidergroup.com/wp-content/uploads/bfi_thumb/screen-shot-2017-04-09-at-9.07.16-pm-n7gg60qwwl83vb08z45mclpd3743uk32bh1i3dj1jo.png)
We live in the era of experts.
If we don’t have an idea or answer, we can find and follow everyone else’s. This creates copycat, forgettable work. Luckily, the most powerful way to differentiate from all of that is obvious and free. The only question is whether we have the courage to deploy it.
Stories about Lisa Schneider, Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty…
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