If a Picture is Worth a Thousand Words, What’s a Video Worth?

If a Picture is Worth a Thousand Words, What’s a Video Worth?

Author: Joe Wheeler / Source: Business 2 Community What do you think about this? Interesting Not Interesting Share Tweet The old saying a

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The old saying about a picture being worth a thousand words is true, a picture provides an additional “sense” of the story, adding context to help our understanding of an event or situation. We all know what it is like to read the answers to a survey or a transcript of an interview. Sure, there is a lot of information but it does not have depth? We often look to focus groups to round out the information and get a deeper understanding of the responses and to visually see the customers’ reactions.

First-Hand Customer Experience Videos

However, in these days of deeper corporate cost cutting, the focus group represents an expensive and time-consuming venture. Now, just imagine, having your employees and customers sending you videos, actually showing you their experience, real-time, so you can view things through their lenses….

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