Author: Kari Jo Faulhaber / Source: Business 2 Community What do you think about this? Interesting Not Interesting Share Tweet Incorporati
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Incorporating video content into your overall marketing strategy is one of the most powerful actions you can take for your company. However, it’s easy to get caught up in the whirlwind of how to begin the process of producing a video.
There are many questions to discuss with your team first that will help with overall expectation and experience. From high-level strategy issues like messaging and branding to more tactical details like timely logistics and important visual components.
Whether you’re trying to raise funds, attract the right customers, recruit new talent or educate consumers, here are a few things, in order of importance, you should know before you hire a video production company.
Who is Your Audience?
One of the first questions to discuss and decide is, who is the main audience is for your video? Answering this question first will help in the analysis of other considerations. If you’re producing a video targeting expecting mothers, that information helps to set the tone for messaging, visuals, and music selection. But a B2B audience would be totally different. If you’re producing a video targeting mechanical engineers looking for tools and gadgets, the creative direction of the video will purposely take a 180-degree turn. Know who you want to be watching your video and make that your starting point.
How do You Want People to Feel?
This is a biggie. When that specific audience is watching your video on your website, through an email campaign, or at an event, what do you want their action to be after the video fades to black? Whether you want someone digging into their pockets for a tissue and checkbook or feeling motivated to click the “buy now” button, that overriding feeling you want to create needs to be reflected in the messaging, the visuals, and the overall tone.
What are the Key Messages You Want to Communicate?
Behind every good video is a strategy. Showing up one day with a camera in one hand and microphone in the other probably won’t set you up to produce an amazing video. After establishing that overall goal of the video, identify the…