What You Need to Know to Get an Accurate Video Production Estimate

What You Need to Know to Get an Accurate Video Production Estimate

I want to understand your video project, so I can get you the most accurate video production estimate that will result in the best possible video. Here are five questions to answer in order to get the most accurate estimate from any video production company. This seems like a simple question, but it’s not. You don’t need to have answers to all of them, but the more you know about your intended audience the more accurate I can be in your video proposal. How do you intend to use your video? While other videos, like internal communications videos, often require a little less production value, which brings your costs down. Social media videos can often be less produced and more organic. Website videos need to be more polished, which increases the production value and production costs. What is your budget? (On a side note, I’ve changed how I respond when someone says, “I don’t know” to the budget question.

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I ask A LOT of questions. It’s in my nature. I’m truly curious about how people’s days are going? How their weekend went? What their favorite hard candy is? I can go on and on and on, and I often do. My friends have more than once said, “Todd, enough with all of the &^$# questions!”

As a video producer, I ask my clients a ton of questions, as well. But, there is a simple reason. I want to understand your video project, so I can get you the most accurate video production estimate that will result in the best possible video.

Here are five questions to answer in order to get the most accurate estimate from any video production company.

1. Who is your audience?

This seems like a simple question, but it’s not. I’ve had clients tell me, “Everyone!” But that’s not possible.

It’s best to be fairly descriptive when identifying your audience. If your audience is mainly engineers, we might treat the video differently than if your audience is abstract painters. The engineers would probably need a more straightforward approach while the painters would need a more creative approach.

Here are some nuggets of info that help producers when budgeting for video:

  • What industry and job titles are you looking to attract?
  • Geographic regions? Where do your perfect customers reside?
  • Are they generally male or female?
  • Education levels of your perfect customer?
  • Where are they in the buying cycle?
  • How do your customers find you?

These are some examples of questions I ask. You don’t need to have answers to all of them, but the more you know about your intended audience the more accurate I can be in your video proposal.

2. How do you intend to use your video?

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