Used right, video marketing is a great way to build your overall brand presence and SEO. Brand storytelling can help you connect emotionally with your audience, showing not only the benefits of your product but the whole lifestyle it provides. They can also be used to show expertise, entertain and educate your viewers. You’ll also want make sure you know how to set up your camera, which you can learn here. Once you’ve gotten your video online, there are a variety of things you can do to optimize it and increase your engagement level. You can add effects like fire, explosions, smoke, sparkles and more from the Movavi Effects Store to make your introduction video look like a movie trailer. And always tell them to subscribe and share. Add copyright-free music. Learn more As your channel grows you’ll need additional insights to guide you. Create a YouTube video for your brand today.
Take advantage of the meteoric rise in video advertising with the right tips, tricks and tools.
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video.
Video marketing is on the rise as well. The latest State of Video Marketing Survey found that a whopping 87 percent of businesses are using video. And they’re not just using it more; they’re using it to greater effect. A full 83 percent of marketers say that video gives them a good ROI, up from 78 percent just 12 months ago.
Used right, video marketing is a great way to build your overall brand presence and SEO. But there is tremendous pressure to create great content — in fact, 90 percent of the marketers we talked to told us that they feel the level of competition and noise in video has increased in the past year.
It doesn’t have to be difficult. Here are a few ways you can easily create compelling content yourself, and use video marketing to reach your brand and sales goals.
Types of video content
It’s useful to remember that there is a wide variety of video types available to you beyond simple guides to your product. Educational videos can help you build trust and authority. In addition to video guides about your product, you can use video to provide subscribers with useful information that fits your topic and in which you are competent. Watch this video to learn how to find your niche on YouTube.
Brand storytelling can help you connect emotionally with your audience, showing not only the benefits of your product but the whole lifestyle it provides. Show your customers that by purchasing your product or service, they will be related to a cool story, a sustainable movement, a luxury or something else you believe in as a business.
Finally, video reviews can be used to tell your customers more about your product, and offer a comparison with others. They can also be used to show expertise, entertain and educate your viewers. You…
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