4 signs your content marketing strategy needs a makeover

4 signs your content marketing strategy needs a makeover

4 signs your content marketing strategy needs a makeover. This is due to the fact that, if done correctly, it can work like magic to bridge the gap between brands and consumers while incorporating other marketing strategies such as conversion optimization, social media and SEO. But if it’s not easy to find, it isn’t doing you or your audience any good. Come up with a list of keywords and phrases to rank for, and then gear your content around them. The UX is not personalized Personalized content is a big deal. With the average consumer being subjected to brand messaging left and right, marketers need to do everything they can to make their content strategy revolve around the user. There are many variables that can influence personalized content, including these: Location Device Behavior Keywords Time of visit Previous searches Websites that display the same material for visitors across the board can have a lot of appeal, but do not necessarily offer excitement on an individual level. Follower and subscriber numbers are dropping So you’ve done your research, you’re connecting with the right audience, but your email subscribers or social media followers are jumping ship. How they make decisions. This should be a priority for any content marketing strategy.

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Credit: Michael Theis / Flickr

As most marketers know, there is an unbelievable amount of potential in the realm of content marketing. It’s perhaps one of the most advantageous marketing strategies brought forth by the digital era. This is due to the fact that, if done correctly, it can work like magic to bridge the gap between brands and consumers while incorporating other marketing strategies such as conversion optimization, social media and SEO.

However, the path to a successful content marketing strategy is far from clear-cut. The journey toward seeing the results you want will most likely be filled with roadblocks that will require a good deal of trial and error to overcome.

But what are the red flags to look for when your strategy is a sinking ship? Here are a few tell-tale signs that will help you recognize when it’s time to make a change.

1. Traffic is low

You can have the best, most insightful content in the world. But if it’s not easy to find, it isn’t doing you or your audience any good. This is where SEO comes into play.

It goes beyond just blogging. Whether you’re creating anything centered on copy, from a press release to a social media update, you need to do thorough research and gain an understanding of what keywords and phrases are relevant to your industry.

Using the right niche keywords helps the search engines determine which topics your website pertains to and gives you a better ranking in search engine results pages (SERP).

Think like a user. If you were in need of your product or service, what words or phrases would you type into Google? Come up with a list of keywords and phrases to rank for, and then gear your content around them. This will increase your exposure and your relevance within your industry.

If you need some automated help, use tools like Ahref’s Keyword Explorer to find the best ways to reach your potential customers:

Screenshot from Ahrefs.com
Screenshot from Ahrefs.com by the author.

2. The UX is not personalized

Personalized content is a big deal. With the average consumer being subjected to brand messaging left and right, marketers need to do everything they can to make their content strategy revolve around the user. In fact, a survey found that in-house marketers who are personalizing their web experiences are seeing a 19% uplift in sales.

There are many variables that can influence personalized content, including these:

  • Location
  • Device
  • Behavior
  • Keywords

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