Ugh… coming up with ideas! It sounds like it might be the toughest part for content marketing. But experts say that’s only the case when you overthink it. So from PR NewsChannel, a leader in using press releases for content marketing, 5 content marketing ideas for press releases:
1. Look what’s going on in the news.
See what’s in the news and how you or your company can comment or add to it. How about looking at press releases on PR NewsChannel and getting ideas from that? You must look at news that might trigger a content marketing idea for you and your company.
2. Take a stand.
If you represent a not for profit or advocacy group, perhaps you might have something to say. The Orthodox Union (OU) put out a press release when the United States abstained from a…