NewsCred Appoints Lisa Kalscheur as Senior Vice President of Marketing as It Gears Up for Further Growth

NewsCred Appoints Lisa Kalscheur as Senior Vice President of Marketing as It Gears Up for Further Growth

NewsCred Appoints Lisa Kalscheur as Senior Vice President of Marketing as It Gears Up for Further Growth. NewsCred, an enterprise content marketing platform, has announced the appointment of Lisa Kalscheur as its new Senior Vice President of Marketing. Kalscheur has been developing brands from early-stage startups to recognized enterprise powerhouses for over 15 years. NewsCred provides brands with solutions for marketing management, content creation, cross-channel publishing, and measurement. Prior to NewsCred, Kalscheur was AppNexus's Vice President of Marketing. Kalscheur spent seven years at AppNexus, during which she established an effective approach to marketing strategies while also instilling the excellent execution of marketing programs that included content marketing, social media, digital marketing, product marketing, event marketing, marketing operations, and corporate communications. Marketing and communications were also launched successfully by Kalscheur in six countries in Western Europe and the APAC region. The Chief Executive Officer and Founder of NewsCred, Shafqat Islam, said that as a leader in enterprise content marketing, NewsCred is growing rapidly and hiring proficient team members who will ensure success in content marketing for leading brands across the globe. It is anticipated that the content marketing industry will reach over $300 Billion by 2019. She said, “Joining the accomplished team at NewsCred is an honor, and I look forward to applying my deep knowledge of marketers’ needs to help CMOs tell their stories more effectively and efficiently.”

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Click here to save in your favourite.NewsCred Appoints Lisa Kalscheur as Senior Vice President of Marketing as It Gears Up for Further Growth

NewsCred, an enterprise content marketing platform, has announced the appointment of Lisa Kalscheur as its new Senior Vice President of Marketing. Kalscheur has been developing brands from early-stage startups to recognized enterprise powerhouses for over 15 years. NewsCred provides brands with solutions for marketing management, content creation, cross-channel publishing, and measurement.

Prior to NewsCred, Kalscheur was AppNexus’s Vice President of Marketing. AppNexus is an advertising technology company. While at AppNexus, Kalscheur was responsible for the scaling of their marketing functions during a swift global growth period. Kalscheur spent seven years at AppNexus, during which she established an effective approach to marketing strategies while also instilling the excellent execution of marketing programs that included content marketing, social media, digital marketing, product marketing, event…

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