Your business can take the internet by storm; check out these five tips for creating a marketing video that goes viral. Do what’s already working If you want to create your own viral marketing video, the first step is to study what’s already working. Instead of blindly creating a marketing video and hoping it goes viral, spend some time examining the marketing videos that have already made a splash on social media. Take a close look at viral videos over the past few years and think about what they did that made them successful. Viewers like when they get to know the face behind the brand, which is probably part of the reason this video worked so well. So, make sure that your story reaches your viewers on an emotional level and your video is sure to be a hit online. Keep it short and sweet Because there’s so much content online today, and so many apps to use, consumers are constantly being pulled in ten different directions, which means you’ve got to capture the attention of viewers immediately. Be unique Now, we mentioned earlier that you should study popular viral videos to understand how you can make viral videos too, but it’s important not to follow their stories and content too closely. So, try to do something out of the box to capture the attention of your audience. Don’t forget to optimize your videos for SEO as well, to make sure your content gets discovered by your target audience online.
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Videos can spread like wildfire on social media today.
From hilarious company commercials, to YouTube stars, to regular joes who capture a funny family moment; seemingly anyone has the capability of going viral in today’s video-obsessed culture.
It may seem like just about anyone can go viral, but in actuality, it’s hard to get noticed and make a big buzz in the sea of videos online. In fact, only 1.2% of videos on Facebook go viral.
Going viral isn’t easy, and sometimes it all boils down to luck. But, if you implement just a few tips into your marketing video creation, you can increase your chances of going viral and get millions of new eyes on your brand.
Your business can take the internet by storm; check out these five tips for creating a marketing video that goes viral.
Do what’s already working
If you want to create your own viral marketing video, the first step is to study what’s already working. Instead of blindly creating a marketing video and hoping it goes viral, spend some time examining the marketing videos that have already made a splash on social media. Take a close look at viral videos over the past few years and think about what they did that made them successful.
For instance, this Dollar Shave Club marketing video has over 25 million views on YouTube. It’s a funny and quirky video that features founder Michael Dubin. Viewers like when they get to know the face behind the brand, which is probably part of the reason this video worked so well.
Take a look at your competition as well, and study what videos worked best for them on each social media channel. You can use a free tool like BuzzSumo to easily determine a brand’s most popular content. Of course you’re not going to copy their exact video, but knowing the formula for viral success is key.
Make sure your video resonates
Viewers only watch, like, and share your marketing video if it makes them feel something. Whether it’s joy, sadness, inspiration, or laughter, it doesn’t matter – any emotion will do.
In agreement with the Harvard Business Review, there are 2 main powerful reasons why a video goes viral: psychological response (how the video makes you feel), and social motivation (why you want to share it). Even making the viewer feel…
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