Podcasting: A #CMWorld Chat with Jay Acunzo. Think blog posts, video, and interactive content. Listeners get to know you and your brand at a deeper level, providing a strong foundation for growth. Marketers must commit to producing a podcast. Building an audience takes time. Huge #CMWorld pic.twitter.com/JDSgIYD2Cp — Jay Acunzo (@jayacunzo) February 21, 2017 A2: Podcasts are great for helping content marketing come alive. What format your podcasts takes, what content it includes, and how it is digested are all factors that will be determined by your audience. What does your audience prefer? Don’t just listen to Jay Acunzo on his podcast. Jay will be at Content Marketing World.
Content marketing comes in all shapes and sizes. Think blog posts, video, and interactive content. And now, marketers can add podcasts to the list. In fact, 12% of marketers use podcasts as a content marketing tactic, according to CMI 2017 B2B research.
There is a broad appeal to podcasting. Consumers, can listen to podcasts quickly and on-the go. And for marketers, podcasts pave the way for a very intimate relationship. Listeners get to know you and your brand at a deeper level, providing a strong foundation for growth.
On a recent #CMWorld Twitter chat, we discussed the state of podcasting with award-winning podcaster Jay Acunzo. What follows are some of the many highlights of the chat. Looking to start a podcast? Want to strengthen one you produce? Make sure to check out our Storify recap for more insights.
Podcasting takes work. Marketers must commit to producing a podcast. Building an audience takes time. And brands must dedicate themselves to following a consistent publishing and promotional schedule. But with commitment comes many benefits.
A2: Podcast for nurturing & loyalty. I can get 10, 20,…