What is Digital Marketing?. Embracing digital marketing can help businesses overcome these challenges and achieve marketing success that is a lot less accessible – and more expensive – with traditional marketing strategies. What is digital marketing, and how can you leverage it to take your marketing efforts to the next level? The term digital marketing includes all of a company’s online marketing efforts. Print ads on newspapers and billboards, flyers, stickers, event sponsorship and radio or TV commercials, on the other hand, are considered traditional marketing. While these might still be good investments for local businesses, traditional marketing tools do have their limits when it comes to audience reach, engagement factor, and measurability. That has also changed people’s buying behaviour, meaning “traditional” outbound marketing isn’t as effective as it used to be. Digital marketing is cost-efficient. Another big opportunity for businesses in digital marketing is that it allows you to target an audience that local or international, which makes your campaign efforts much more effective. Depending on your specific marketing objectives I am all for leveraging the best of both worlds.
Is marketing one of your company’s biggest challenges? You’re not alone. According to Hubspot, 65% of business owners identify generating leads for their business as the biggest challenges. Knowing where to market, what message to send, what to prioritize, and how to measure return on investment isn’t always easy.
Embracing digital marketing can help businesses overcome these challenges and achieve marketing success that is a lot less accessible – and more expensive – with traditional marketing strategies. What is digital marketing, and how can you leverage it to take your marketing efforts to the next level?
The term digital marketing includes all of a company’s online marketing efforts. Any online channels that businesses leverage to interact with current and prospective clients are considered digital marketing: Google search, email newsletters, any social media network, the company website and blog, video, webinars, podcasts – you name it. If you’re heard of online marketing or internet marketing, it’s the same thing.
Print ads on newspapers and billboards, flyers, stickers, event sponsorship and radio or TV commercials, on the other hand, are considered traditional marketing. While these might still be good investments for local businesses, traditional marketing tools do have their limits when it comes to audience reach, engagement factor, and measurability. Customer behaviour has evolved with the progress of technology and businesses are adapting their sales efforts and consumer targeting strategies accordingly which is why digital marketing is in such high demand.
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