Social media prioritised in healthcare marketing, study says

Social media prioritised in healthcare marketing, study says. Research from marketing agency Five by Five has revealed that social media is considered the most important aspect of marketing when new healthcare products or services are launched. The majority (80%) of marketers now prioritise social media in their launch marketing plans with TV advertising being considered by only 24%. This is in line with the wider marketing industry, where 74% of marketers now prioritise social media. 63% of marketers cited it whilst 57% regarded sales promotion. Direct mail came fourth with 50%, while PR made up the top five with 41%. 58% of participants said that they usually only have six months or less to prepare for a product launch. Martin Flavin, creative director at Five by Five, comments: “Social media has become the most important way to generate buzz for new products and services before they appear. Meanwhile, 77% of marketers in the healthcare sector think the creative ideas around product launches have become braver over the past five years. This increased knowledge means that campaigns are braver, smoother and more effective.”

Pharma and Healthcare Social Media Marketing Shares, Strategies and Forecast Worldwide, 2015 to 2025
Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers
Pharma and Healthcare Social Media Marketing Trends, Regulations And Competitive Landscape Outlook to 2025

Research from marketing agency Five by Five has revealed that social media is considered the most important aspect of marketing when new healthcare products or services are launched.

Product Launch

The research consisted of 730 senior marketers across the UK, US and Australia and included 70 brand marketers working in the healthcare sector.

The majority (80%) of marketers now prioritise social media in their launch marketing plans with TV advertising being considered by only 24%. This is in line with the wider marketing industry, where 74% of marketers now prioritise social media.

Email ranked second within healthcare among the most important channels. 63% of marketers cited it whilst 57% regarded sales promotion. Direct mail came fourth with 50%, while PR made up the top five with 41%.

The research indicated that traditional advertising such as press advertising, experiential and digital display are no longer attracting attention when it comes to building awareness for new products and services.

According to the study, the use of…

COMMENTS

WORDPRESS: 0
DISQUS: 0