Tag: Health care

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Engaging Customer Experiences Are a Make-or-Break Business Factor: The Case of Healthcare

Engaging Customer Experiences Are a Make-or-Break Business Factor: The Case of Healthcare

A curious phenomenon has taken place in healthcare in the past several years: Patients turned into consumers. Customer loyalty has to be earned—as in ...
Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers

Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers

Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers. Your healthcare marketing needs just as much variety as your fitness rout ...
#CMWorld Interview: Amanda Todorovich Dishes on Creating Impactful Content for Healthcare

#CMWorld Interview: Amanda Todorovich Dishes on Creating Impactful Content for Healthcare

Source: Online Marketing Blog - TopRank® Each year, Content Marketing World receives hundreds of nominations for the coveted Content Marketer of th ...
Getting to know a #CMWorld 2017 attendee: Becky Goplin

Getting to know a #CMWorld 2017 attendee: Becky Goplin

Author: Cathy McPhillips / Source: contentmarketingworld.com This week we meet Becky Goplin, a life-long writer, first-time CMWorld atten ...
Social Media in Health Care: The Benefits, Challenges, and Opportunities

Social Media in Health Care: The Benefits, Challenges, and Opportunities

Social Media in Health Care: The Benefits, Challenges, and Opportunities. From Tweets to Facebook posts, health care authorities and practitioners are ...

Social Media for Healthcare Providers

Social Media for Healthcare Providers. Here’s a question probably percolating in the marketing and communications department at your hospital system: ...

Pharma and Healthcare Social Media Marketing Value Chain and Forecast 2014-2020

However, use of these social media tools for marketing pharma content is still debatable. Efforts of pharma sector to leverage the benefits of social ...
Pharma-to-physician social media and app marketing will soar by 2018: report

Pharma-to-physician social media and app marketing will soar by 2018: report

Pharma-to-physician social media and app marketing will soar by 2018: report. Pharma companies are shifting to social media and mobile apps to reach p ...
Social media prioritised in healthcare marketing, study says

Social media prioritised in healthcare marketing, study says

Social media prioritised in healthcare marketing, study says. Research from marketing agency Five by Five has revealed that social media is considered ...
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