8 Facts You Need to Know About B2B Content Marketing [Infographic]

8 Facts You Need to Know About B2B Content Marketing [Infographic]

Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? If you need some more encouragement to dive right in take a look at this interesting infographic that lays out the importance of improving your content marketing game and tells you how your peers are working at building it into their marketing approach. Content marketing isn’t just for B2C. The majority of B2B marketers use content marketing. Last year, the number of B2B marketers using content marketing was 86%. Most B2B marketers use at least 13 content marketing tactics. For B2B marketers, LinkedIn is the place to post – it’s been rated the most used and effective tool for content marketing. Some of the best content marketing can actually take place offline, through in-person events that allow for engagement between a brand and its audience. What can be considered engaging varies from audience to audience – B2B audiences tend to respond to information that is more data-driven and focuses on benefits in terms of ROI. Mature: Finding success and beginning to work on integrating the strategy across the organization.

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Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy?

Chances are, if you read this blog regularly, you’re at least dipping your toes into the content marketing pool. I just want to let you know that the water is fine! If you need some more encouragement to dive right in take a look at this interesting infographic that lays out the importance of improving your content marketing game and tells you how your peers are working at building it into their marketing approach.

Let’s have a look at what the infographic has to say.

  1. Content marketing isn’t just for B2C.

B2B companies can benefit from content marketing just as much as B2C companies – just look at brands like Adobe and Microsoft. That being said, there are some variations between B2B content marketing and B2C content marketing, including the subject matter, content formats, distribution channels, promotion, and objectives.

  1. The majority of B2B marketers use content marketing.

Last year, the number of B2B marketers using content marketing was 86%. This year, it’s risen to 88%. You could say that content marketing is a popular strategy! But why have so many marketers started using it? It produces sustainable value, helps them to communicate with their clients, and is a great way to exchange information in a meaningful way.

  1. Most B2B marketers use at least 13 content marketing tactics.

There are a LOT of different content marketing tactics out there, including blogs, newsletters, infographics, webinars, white papers, newsletters, case studies, social media content, videos – the list goes on. Why stick to just one, when you can use a number of different formats…

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