The Professional Boost: How to Go Viral on LinkedIn. So, how do you make good content for LinkedIn? Includes one tool that lets you schedule a week’s worth of LinkedIn updates in just three minutes. While it’s no guarantee of going viral, when you’re a wealth of knowledge, you’ll never be short on interesting things to write about. And interesting things get shared. Read more, share the best of it Create a reading list of your favorite professional blogs or industry publications. You can even include your own thoughts on the post to make it a more compelling read and position yourself as something of a thought leader within your network. Sharing content with your groups will also increase the odds of community members sharing it with their own professional networks. Creating killer content can be a full-time job. But even the weathered professional with great writing chops, a large professional network, and something to say doesn’t bang out viral posts day after day.
Going viral is the ultimate internet-related achievement. On LinkedIn, it can do huge things for your career.
But since LinkedIn is hardly the appropriate venue for cat memes or videos of people slipping on ice, how does one go viral on everyone’s favorite social network for professionals?
Truth is, there’s no single equation that buys your content an admit one to the professional share circuit. But there are things you can do to increase its chances. It all comes down to two main considerations: the quality of content you’re creating and tactics you use to promote it.
Your content has to be good. It has to be readable. It has to be interesting. It has to be sharable. So, how do you make good content for LinkedIn?
Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Includes one tool that lets you schedule a week’s worth of LinkedIn updates in just three minutes.
Be an expert in your chosen field
It’s as simple as knowing your stuff. Read industry publications and blogs. Attend industry events. Be part of relevant communities online and off. Be the person that other people go to with questions. While it’s no guarantee of going viral, when you’re a wealth of knowledge, you’ll never be short on interesting things to write about. And interesting things get shared.
Read more, share the best of it
Create a reading list of your favorite professional blogs or industry publications. Take 30 minutes a day to read them. Make it part of your job. The publications don’t have to focus on what you do day-to-day—but keep it relevant.
Find the best of what’s published and share it on LinkedIn. You can even include your own thoughts on the post to make it a more compelling read and position yourself as something of a thought leader within your network. You don’t have to do this every day. In fact, you shouldn’t. Cadence should be dictated by how often you’re coming across killer articles.
Answer questions people are asking
What are the biggest pain points that your profession or industry solves? Write about them. Demystify the topic. Make it interesting. Put your own perspective on it. Pretend you’re a pricey consultant. But give the reader free advice they’d normally have to pay for. This may sound counterintuitive, but being…
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