5 Things You Should Do Now to Prepare Your Business for Black Friday

5 Things You Should Do Now to Prepare Your Business for Black Friday

This is even more important during peak shopping times. Consider what enables a customer to easily move from product selection to checkout. Make purchasing simple -- both online and offline. If customers canít buy it with a few clicks, they will easily take their business elsewhere and abandon their carts. Giving customers a seamless checkout experience, like using PayPalís One Touch or another digital wallet, and providing payment choice, like all types of debt and credit card options, is critical to ensure they keep their business with you. An email marketing system is one example of how businesses can easily boost consumer awareness of holiday promotions. For example, working with a partner than can offer customers credit options during checkout by simply entering two pieces of information allows consumers to buy higher-priced items and pay back on a more flexible schedule. And finally, selling globally and taking advantage of holidays around the world is not a hard thing to do anymore. It may only be August, but Black Friday and the frenzy of holiday shopping will be here in no time. With a little bit of work and the right tools, this could be your busiest holiday season yet!

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5 Things You Should Do Now to Prepare Your Business for Black Friday

Summer isn’t even over — we canít possibly be thinking about holiday shopping, can we? The answer is yes. And if you arenít assessing how to prepare your business for one of the busiest days of the year, Black Friday, then you are already at a disadvantage. Now is the time to make sure your business is running smoothly, inventory is being planned to handle the holiday rush, tools to maximize customer conversion are being put in place and ways to extend the holiday sales spike beyond traditional U.S. peak holiday shopping times are being thought through.

Here are a couple key things to be on the lookout for and have in place for the holidays:

Develop a mobile-ready website.

No matter the size of your business, customers want to either browse or make purchases on their mobile devices. Mobile web traffic is now over 50 percent of all web traffic according to StatCounter, a firm that monitors global internet usage, so it is critical that a businessís website is mobile-optimized to ensure that customers can navigate, search, choose and pay for their selections quickly and easily. This is even more important during peak shopping times.

Consider what enables a customer to easily move from product selection to checkout. Keep the design simple and adaptable to small screens, use larger fonts and buttons, minimize data entry and — most importantly — remember to take time ahead of Black Friday to test it out! A number of platforms like Shopify, SquareSpace, and BigCommerce can help create an online and mobile store with powerful features and options, right out of the box.

Make purchasing simple — both online and offline.

If customers canít buy it with a few clicks, they will easily take their business elsewhere and abandon their carts. Research shows that more than 45 percent of all cart abandonment…

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