5 Snapchat Metrics to Improve Your Snapchat Marketing. Are you using Snapchat for business? Content If users don’t find any value in your snap, they’re unlikely to view the other snaps in your story. #2: Monitor Average Open Rates Your Snapchat open rate is the percentage of total estimated followers who have engaged with your story. Create short trailer-like content pieces from your stories and share them on your other networks. Overall, the screenshots metric shows you how engaged your audience is. Do they want to see the content you’re posting? #5: Analyze Follower Growth Follower growth by source is the key metric to determine where your Snapchat followers are coming from. For example, if most of your audience adds you through a snapcode, focus more on promoting your snapcode than your phone number or username. Conclusion These five metrics will help you determine how successful you’re growing and engaging your Snapchat following.
Are you using Snapchat for business?
Wondering how to analyze your Snapchat efforts?
It’s important to understand where to find Snapchat performance metrics and how to use that data to make smart choices for your Snapchat marketing.
In this article, you’ll discover five metrics you should focus on to get more out of Snapchat.
#1: Watch Total Opens
The total number, or aggregate, of views across all of your Snapchat stories is called total opens. This metric helps you gauge the success of a two-part strategy: content and growth. If you aren’t receiving as many views of your content as you’d like, it’s time to take a deeper look at these two facets of your Snapchat marketing plan.
Tip: To track your opens and views, you can use a tool like Snaplytics.io.
Content
If users don’t find any value in your snap, they’re unlikely to view the other snaps in your story. Are your snaps interesting, funny, and/or useful? Be honest with yourself and get feedback from others. Every snap you post should deliver value or fulfill a need, whether it’s eliciting a human emotion or delivering information.
One way to boost views is to harness the power of anticipation. Snaps are short forms of content, but they should reflect the basic pillars of storytelling. Each video needs a beginning, middle, and end, and your audience needs a reason to follow through to the end.
Similar principles apply to images, which should take viewers on a journey that encourages them to keep watching and ask, “What’s next?” Unless you work somewhere inherently fun (like Disneyland), snapping about your daily work life may not entice those who are viewing.
Businesses with successful view rates tend to keep their snaps brief and their stories 1-2 minutes long. Any longer than that can reduce viewer engagement. If you’re not sure what your audiences’ preference is, ask them.
Growth
Also look at your growth strategy. You want to find out if you’re reaching your target market and connecting with your audience on Snapchat.
Is someone on your team a whiz at growing social networks? Are you allowing this person time dedicated to focusing on growth? You can’t afford to slack on this. No one wants to spend hours creating fabulous, witty content that will never find an audience.
#2: Monitor Average Open Rates
Your Snapchat open rate is the percentage of total estimated followers who have engaged with your story. It’s comparable to engagement rates on other social networks.
This metric is closely tied to the number of opens. Hence, your growth strategy takes a front seat when it comes to your success.
There are several ways to build a following on Snapchat. One is to share your snapcode with other relevant audiences. Share your snapcode on all of your collateral, social networks, and at your events.
Also repurpose your stories for other social channels. Create short trailer-like content pieces from your stories and share them on your other networks. Encourage viewers to follow you on Snapchat, where they can get…
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