The REAL Role of Social Media for Business? Audience Engagement

The REAL Role of Social Media for Business? Know the REAL role of social media for business to help you make the most out of your online marketing campaign. When it comes to social media campaigns, expect both good and bad. If your audiences do NOT resonate well with your campaign, you have not understood the role of social media for business. Social Media for Business: It’s All About Audience Engagement Sites like Facebook, Twitter, Instagram, and Snapchat are NOT mainly for generating sales. Here are specific ways to use social media for business: Social listening. Companies need to listen closely to WHO and HOW people are talking about them on social platforms. After listening, it’s time to make relevant content that audiences want to see. Did it help your brand? For example: publishing heart-warming content on the holidays is a great way to boost brand awareness and also make a statement.

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REAL Role of Social Media for Business

It’s no secret that businesses need social networking sites to
expand their reach. From brand awareness to getting leads,
social media has been crucial
for small and big companies
worldwide. So it’s not surprising to see startups jump onto the
bandwagon – even during the early years of the enterprise.

However, if business owners do NOT understand social
media, they won’t be able to maximize this channel
. There
are countless tales of startups that have tried to amplify their
presence on sites like Facebook and Twitter, only to be frustrated
by zero return on investments (ROI).

Diving in is not enough. Know the REAL role of social
media for business to help you make the most out of your online
marketing campaign.

Why Brands Fail on Social Media

Inasmuch as social media can bring hype to any event or
promotion, it can also bring about demise. Just ask Coca-Cola,
Total Beauty,
and Vera Bradley
: companies that
have failed on one of their marketing campaigns.

Coca-Cola for example, made headlines when they
released a Holiday cartoon map of Russia
, January of this year.
However, trouble brewed when they excluded Crimea – and included
it. In the end, the entire post was taken down. It goes to
show that highly sensitive topics, such as politics, must be
approached with utmost caution. Or in most cases, simply
avoided.

Although speed is of the essence online, it won’t hurt
to take a minute or two to double-check your post before publishing
it
. Total Beauty learned this hard lesson when they

mistook Whoopi Goldberg for Oprah
during the 2016 Oscars.
Although the Tweet had been deleted, it already spread in
cyberspace. In fact, both Oprah and Whoopi offered their own
comments to what happened as news reached them.

When it comes to social media campaigns, expect both
good and bad
. Such in the case of Vera Bradley when they
introduced…

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