9 Expert Tips For Perfecting Email Open Rates (Plus Some 2019 Trends)

9 Expert Tips For Perfecting Email Open Rates (Plus Some 2019 Trends)

As a result, any email you send, including your marketing emails, should aim to grab a subscriber’s attention in their crowded inbox. How to improve email open rates with your subject lines Let’s understand the art of summarizing the contents of an email into the little subject line and making it work… 1. Make sure its subject line is enough to pique curiosity and tempt the subscriber to open the email. Nonetheless, most of the subject lines I receive in my inbox are around 41 to 50 characters or even shorter. Just make sure that the subject line is impactful for the reader even with few characters or words. To make sure that your preheader works, you ought to write a good subject line that would make sense for those who are unable to see the preheader. Email subject line trends for 2019 Email marketing has changed over the years and so have subject lines. Use of emojis Emojis make subject lines more human and at the same time, convey your message as effectively as words. See how brands are using various emojis in their subject lines to improve their email open rates. Chintan is connected to InboxArmy, an email marketing agency that specializes in providing advanced email marketing services from email production to deployment.

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9 Expert Tips For Perfecting Email Open Rates (Plus Some 2019 Trends)

In today’s highly competitive world of online communication, every email you send not only competes against hundreds of other email messages at any given time but also with the dwindling attention span of subscribers. As a result, any email you send, including your marketing emails, should aim to grab a subscriber’s attention in their crowded inbox.

Most of your email recipients are now Skyping, Twittering, Facebooking, or simply scrolling through their Instagram feed, while they are jumping between a couple of active browser tabs.

If your subject line is not interesting enough to catch their attention in a fraction of a second, you might not have a second chance of getting your message across. Besides, if you regularly practice email marketing, ineffective subject lines can noticeably harm your open rates, and consequently your potential revenue.

On the surface, crafting subject lines seems to be a trivial task and unfortunately, many marketers prefer to start writing an email draft and then think of a suitable subject line to go along with it – a mistake that often leads to lower open rates.

35% of customers open an email based on the subject line. Therefore, your subject lines deserve special attention if you want to increase your email campaign open rate.

How to improve email open rates with your subject lines

Let’s understand the art of summarizing the contents of an email into the little subject line and making it work…

1. Create a great first impression

The very first email that your subscribers receive is the welcome email. Make sure its subject line is enough to pique curiosity and tempt the subscriber to open the email.

For example: Ellevest Digital sends an interesting email with the subject line: You got Ellevested! Here’s what’s next.

Create a great first impression like Ellevest Digital for email open rates

The recipients will instantly understand that the email is from Ellevest and intends to talk about the next steps they can take. It is professional, simple and reflects the brand personality.

2. Deliver value to the reader

The purpose of your subject line should not be to sell. Its purpose should be to deliver value to the reader and get them to open your email. An email subject line binds the sender to a commitment and therefore, it is incumbent upon them to stand true to the promise. Once your subscribers open the email, they should find it valuable and not regret their decision of trusting you.

3. Watch the character limit

Your subscribers are using diverse email clients and browsers to access their emails, which influences the ideal length of your subject line. Here’s a chart showing the number of characters that get displayed across the commonly used email clients.

Character Limit for email open rates

While it is convenient to think that less is more, subject lines tend to get read when they are around 61-70 characters long.

Take a look at a few examples of long subject lines.

Subject lines for email open rates

Nonetheless, most of the subject lines I receive in my inbox are around 41 to 50 characters or even shorter. What I have learned from my seven years of experience is that you should assess your subscriber list; if most subscribers on your list are using mobile phones to check their emails, shorter subject lines are the safest bet for you. Just make sure that the subject line is impactful for the reader even with few characters or words.

4. Make your preview text informative

If you are not able to convey the entire context through the subject line, you can make use of the preview text. It works as a short summary of the email that follows the subject line. To make sure that your preheader works, you ought to write a good subject line that would make sense for those who are unable to see the preheader.

Connect the purpose of the email with the call-to-action to think of an effective combination of subject line and preheader. The main aim should be to inform the email recipients and prompt them to take the next action. Make the right choice of words and place them correctly so that it creates the same effect, regardless of the device and email client it is viewed on.

Here are two examples to inspire you – Formaggio Kitchen and Airbnb. The subject line and preheader text work together to entice the subscriber to open the…

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