If you're passionately enthusiastic about what you teach you must be very knowledgeable and skillful in your field, regardless of how long you’ve been in business. Crazy but true: My first media appearance was on a national radio show with six million listeners even though I had no website, no subscriber list and no dog training business, which was the topic I was being interviewed about! You're an author of a published book that's relevant to the topic you're pitching or being interviewed about. If you’ve had a bestselling book or you were number one on Amazon for six weeks, then this is very credible information to pass on to the media. It will automatically position you as an expert in your field. You've done other media interviews. Journalists may not always know the credibility of the qualifications that you have, but having qualifications in your field automatically positions you as an expert in your field. You’ve been a judge in a competition or show that's relevant to the topic you're pitching or being interviewed about. 8. Business success Do you have a seven-figure business? Simply by having one or more million or multi-million-dollar companies positions you as an expert to the media (regardless of how long you’ve been in business) and would be very attractive to the right journalist.
You don’t have to know more than anybody else in the world, just more than the reporter and the audience.
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It’s vital to position yourself as an expert to the media and in your business so journalists and potential customers will take you seriously. There are many beliefs that stop business owners from saying they’re an expert from “I don’t know enough” to “I haven’t been in business long enough” to “It feels big-headed to say I’m an expert.”
If that’s you, here’s something to think about: the definition of an expert in the Oxford English Dictionary is “A person who is very knowledgeable about or skillful in a particular area.”
That doesn’t mean that you have to be in business for many years, or know everything in your niche, it simply means that you know a lot more than the average person does. If you’re passionately enthusiastic about what you teach you must be very knowledgeable and skillful in your field, regardless of how long you’ve been in business.
Crazy but true: My first media appearance was on a national radio show with six million listeners even though I had no website, no subscriber list and no dog training business, which was the topic I was being interviewed about! I chosen to be interviewed because I dared to call myself an expert even though I didn’t have a business. I knew I had valuable information to share. At the time I had a complementary therapy business but was passionate about dog training after getting two parson terrier puppies. I wanted to transition into a brand-new business and that one interview positioned me as a dog training expert and created numerous opportunities before I had even launched my new business.
Here are 10 ways that say you’re an expert to the media without actually saying the words “I’m an expert.”
1. Your track record.
You’re a problem solver, what you teach solves your target market’s problems and gets great results. It’s good to have statistics if possible such as “I’ve had 10,000 people download my vegan restaurant app which shows them how to find the best vegan restaurants from where they are.” When you’re a problem solver or an inventor of something and have either statistics, testimonials or examples to back it up, then you’re…
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