Using Personas in Your Social Media Marketing

Using Personas in Your Social Media Marketing. When posting on Twitter, Facebook, Instagram or your other social media platform of choice, you get the opportunity to connect directly with your customers. But if you’re not using personas in your social media marketing, you could be missing real connections with your audience. Why Are Personas So Important for Social Media Marketing? When you create a marketing persona, you’re taking a hard look at who your target customer really is. With more targeted marketing messages, you’ll begin to see better results. Because using a persona gives you a clear direction, voice and image, creating a persona to use in your social media marketing will allow you to stand out from the competition. How to Create a Social Media Persona Developing a persona for your social media platforms can seem like a challenge, but it really isn’t a difficult task. If you know who your target audience is, you can begin to narrow down your vision to focus on one ideal individual. Begin to focus on demographics, including their age, education level, family life, gender and salary.

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Your social media platforms allow you to connect with your audience and build strong relationships with your friends and followers. When posting on Twitter, Facebook, Instagram or your other social media platform of choice, you get the opportunity to connect directly with your customers.

But if you’re not using personas in your social media marketing, you could be missing real connections with your audience. To fully provide what your fans and followers are looking for when they follow you on social media, you need to create a persona that uses their language, addresses their needs and speaks directly to them.

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Why Are Personas So Important for Social Media Marketing?

When you create a marketing persona, you’re taking a hard look at who your target customer really is. You’re identifying their age, their gender, where they live, how much money they make, what they value and more. In other words, you’re creating a clear picture of who your ideal client is.

Personas allow you to create more targeted information. Instead of creating content with the hopes that someone will connect with your message, you’re tailoring that message to appeal directly to the people you want to read it.

With more targeted marketing messages,…

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