Tag: Persona
How to Heat Up Marketing Impact With Data-Driven Personas
That's also where too many marketers are right now in relation to crafting personas for marketing.
A customer persona is a figurative sketch of an aud ...
How buyer personas help you make better videos
For many marketers, buyer personas are the key to making better video content, but what are they?
Knowing where the customer spends their time The mos ...
How to Build a Buyer Persona (Includes Free Template)
A well-crafted buyer persona (or customer persona, audience persona, or marketing persona) allows you to personalize your marketing on a large scale b ...
Personal Branding: A #CMWorld Twitter Chat with the CMWorld Community
They tell teens to be careful what they post (which really is just a good life lesson in general, right?)
and we hear that we shouldn’t overshare on s ...
It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy
Many marketers are.
Buyer insight should detail the buyer’s feelings, motivations, and expectations relating to the part of their life that your produ ...
How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content
So, we built our buyer personas around those assumptions and started creating content to appeal to that audience.
Step 1: Develop your buyer personas. ...
Are Personas Just a Nicer Word for Stereotypes?
Are those stereotypes or personas?
Does Mike need a blog post on six tips to improve productivity at work?
In my experience with B2B clients, applying ...
Are Personas Just a Nicer Word for Stereotypes?
Are those stereotypes or personas?
Does Mike need a blog post on six tips to improve productivity at work?
In my experience with B2B clients, applying ...
An Alternative Approach to Developing Content Marketing Personas
Audiences are not just buyers.
Buyer personas – limited answer for content marketing Before we begin, let me state that I’m a huge proponent of buyer ...
An Alternative Approach to Developing Content Marketing Personas
Audiences are not just buyers.
Buyer personas – limited answer for content marketing Before we begin, let me state that I’m a huge proponent of buyer ...