Why B2B Video Marketing Is Nothing Without A Soundtrack. We’ve seen more and more brands coming to us looking to license music to take their video campaigns to the next level. So, how can marketers take their corporate videos to the next level? Define your purpose and achieve stakeholder buy-in Before you even get to the stage of commissioning a piece with a production or videography company, it is essential you go through a thorough briefing process with stakeholders and ask yourself these key questions. Who is the target audience and what do we want them to think/feel/do as a result of watching the video? Experiment with your music choice Once you’ve firmed up the brief for the video, you will need to consider what you want the audience to think, feel or do after seeing the video. As such, these creatives need to be supported to continue creating tracks to benefit your marketing campaigns. In each case however, these B2C brands recognised the importance music can play in a video’s overall effect on its audience and worked with the best artists and music to support their campaigns. This route can be achieved either directly with the musician themselves, or through a reputable music licensing company that holds the rights to the music from a variety of content creators. Don’t push music to the background with your corporate films – treat it as an integral part of your messaging to create engaging, mature campaigns to truly grab your audience’s attention.
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Video is nothing without a good soundtrack – and corporate videos are not exempt.
Corporate videos have traditionally got a bad rap from many parts of our industry, seen by many as fusty, formulaic and uninspiring.
However, over the past few years, video has become a key tool in the armouries of marketers. We’ve seen more and more brands coming to us looking to license music to take their video campaigns to the next level.
The value of this approach speaks for itself. According to HubSpot, four times as many people would prefer to watch a video about a product than read about it. In addition, recent survey results from Wyzowl found that 88 per cent of businesses consider video an important part of their marketing strategies and 78 per cent believe it shows a positive ROI.
Whether you’re using video to drive customer acquisition through paid social, or as a conversion tool to reassure and build credibility, high quality video with a great soundtrack is proving difficult to beat. Music allows you to engage with an audience on an emotional level and add that extra dimension to the message you are trying to get across with your video content.
So, how can marketers take their corporate videos to the next level?
Define your purpose and achieve stakeholder buy-in
Before you even get to the stage of commissioning a piece with a production or videography company, it is essential you go through a thorough briefing process with stakeholders and ask yourself these key questions. What is the overall purpose of the video? Who is the target audience and what do we want them to think/feel/do as a result of watching the video?
Aligning stakeholder expectations is critical for success here. One useful approach is to create a template or briefing document that all key investors feed into and sign-off on. By tying down desired objectives, content and outcomes, these templates can enable stakeholders to communicate their achievement goals efficiently while also acting as…
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