Is a Slow Content Movement the Future of Your Content Marketing Strategy?

Is a Slow Content Movement the Future of Your Content Marketing Strategy?

Is a Slow Content Movement the Future of Your Content Marketing Strategy?. It’s the kind of place where the entire village knows each other, and they’re all in the pub on Friday night. When it comes to planning an effective content marketing strategy, we are inevitably faced with the fact that we live in a world of severely reduced attention spans and instant gratification. We’re beginning to internalize the idea that faster food isn’t always better, and the slow food movement is gaining serious traction. In fact I may enjoy reading them more than ever. When I spend my entire day in front of a screen, flitting between news stories, scientific papers, social media feeds, email, and my own writing, it is thoroughly refreshing to climb into bed with a book I have to hold up and physically turn the pages to read. As people frantically search for what is real and struggle with the overwhelm of fast food media, we will turn to length and depth for the answers, if only for a much-needed psychological break from the digital frenzy we’ve worked ourselves up into. Tips for Embracing the Slow Content Movement in Your Content Marketing Strategy 1. Consider the psychological effectiveness of well-developed stories over bite-sized content. Slow down your ideation process and give yourself time to sit with an idea.

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On a recent trip to the UK for my uncle’s funeral, my family got a chance to escape the frenzy of the city and properly slow down. We rented a cozy apartment in a small village called Chipping, surrounded on all sides for miles by fields of sheep. It’s the kind of place where the entire village knows each other, and they’re all in the pub on Friday night.

sheep

I was miles away from the stresses of thinking about content marketing strategy, storytelling tactics, and upcoming deadlines. The nights were totally silent except for that unrelenting English rain.

Lying in bed, practicing a poem I was going to read at the funeral, I was reminded of when my dad used to read me poetry at bedtime as a child. He would read it slowly, lingering on each sentence, giving it the attention and gravitas it deserved. I was so glad to be in a place where I had time to recall that memory, and I didn’t feel guilty about wanting and needing to slow down.

Could a Slow Content Movement Be on the Horizon?

When it comes to planning an effective content marketing strategy, we are inevitably faced with the fact that we live in a world of severely reduced attention spans and instant gratification. News has to go out before it’s been fact checked. Social media responses are expected immediately. Binge watching is the new norm. We want it all, and we want it now. We are not a patient audience.

But some trends in other industries suggest there may be hope for the emergence of a “slow content” movement. Just as we have been conditioned psychologically for instant gratification through the manic evolution of technology, we are also beginning to feel the effects of cognitive overload and burnout.

It happened in the restaurant industry. The fast food frenzy exploded into being in the 50s with brands like McDonald’s and Burger King. They became wildly popular. But today, the interest in fast food is waning. For a number of years now we’ve been seeing a negative reaction to fast food chains as people connect heavily processed, sugary foods with negative long-term health effects like obesity, diabetes and heart disease. We want real, homemade, local food. The kind that’s made with time, effort and love, not on a mass-production factory line. We’re beginning to internalize the idea that faster food isn’t always better, and the slow food movement is gaining serious traction.

In his book In Praise of Slow, Carl Honore cited numerous examples of how our culture of speed is killing us: stress, burnout, lack of sleep, health problems, and yes, even literally death. We are…

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