Take 2019 By Storm: Get Inspired By These 11 Content Marketing Quotes

Take 2019 By Storm: Get Inspired By These 11 Content Marketing Quotes

After all, the year is long and plans change often in today’s evolving digital landscape. From content strategy to execution, they’ll help you find success in the New Year. #2 – “Audience members will MAKE time for content if they find something that interests them.” Andrew Davis Keynote Speaker & Best-selling Author Monumental Shift Think your audience doesn’t have enough time for you? The challenge marketers face isn’t whether or not audiences have time to engage with you, but whether or not your content is worth engaging in.“Audiences will make time to consume content that contains their interest.” Get more advice from Andrew with our recap of his #CMWorld 2018 session. “Many marketers still talk about their products and services in terms of what they can do for their audience rather than what the audience cares about, why that’s important, and how their solution can help solve the problem. Content marketing needs to be a part of the larger business strategy, not a department that services other internal teams.“Content marketing (and content strategy) should be an active and discrete business model within the organization. Whether it’s a story or a joke, as long as it inspires an emotional reaction and avoids self-promotion, you’ll be forming more meaningful connections with your audience. #8 – “Data helps marketers work more productively.” Stacy Martinet Vice President of Marketing Strategy and Communications Adobe At every point in the customer journey, and even outside of it, your audience is leaving valuable data breadcrumbs in their wake. Brands that lead with values and purpose can create opportunities to communicate transparently and with authenticity – leading to greater trust with buyers. In 2019, we’ll see many more businesses articulating their brand purpose to more effectively connect with and engage customers.” What else does 2019 have in store?

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Inspiring Content Marketing Quotes

Another year. Another strategy. Another budget. Another long to-do list.

Ushering in the new year is both an exciting and grueling time for content marketers everywhere. We’re celebrating accomplishments from the previous year. We’re taking stock of misses and opportunities. We’re working to weave in emerging content trends into next year’s plan. And we’re setting goals.

But just like New Year’s resolutions, it can be hard to stick to the plan and tick off all of the things you want to accomplish. After all, the year is long and plans change often in today’s evolving digital landscape.

To help you take on 2019 and muster up the motivation and inspiration to achieve your goals, we gathered several inspiring (and perhaps reassuring) quotes from respected and seasoned marketing leaders. From content strategy to execution, they’ll help you find success in the New Year.

#1 – “Your brand is not for everyone.”

Tamsen Webster
Founder & Chief Message Strategist
Find the Red Thread

Oftentimes, marketers attempt to cast a wide net for their audience, hoping that more reach and more eyeballs can help them gain more traction. But in today’s content marketing landscape, personalization is essential if you want to reach (and hopefully fill your funnel) with the right people. And this bit of wisdom from Tamsen Webster serves as a great reminder that your brand doesn’t need to be everything to everyone.“Your brand is not for everyone. It isn’t. It’s for the people who want something you can help them get, who value the same things you do, and who see the world the same way you do. And that’s not everyone. Full stop.”

Your brand is not for everyone. It’s for the people who want something you can help them get, who value the same things you do, and who see the world the same way you do. @tamadear Click To Tweet

Read our full conversation with Tamsen on how to drive change in marketing.

#2 – “Audience members will MAKE time for content if they find something that interests them.”

Andrew Davis
Keynote Speaker & Best-selling Author
Monumental Shift

Think your audience doesn’t have enough time for you? Andrew Davis urges you to reconsider. In the world of Netflix, Hulu, and YouTube, audiences are bingeing more content than ever before, he told attendees of Content Marketing World 2018. The challenge marketers face isn’t whether or not audiences have time to engage with you, but whether or not your content is worth engaging in.“Audiences will make time to consume content that contains their interest.”

Get more advice from Andrew with our recap of his #CMWorld 2018 session.

#3 – “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”

Heather Pemberton Levy
Vice President of Content Marketing
Gartner

At this stage in the game, storytelling and marketing have become married at the hip. But too often, stories come in second place to our larger marketing goals and objectives. Heather Pemberton Levy challenges marketers to change that. If you truly want your message to resonate with your audience, the story needs to come first.

“Many marketers still talk about their products and services in terms of what they can do for their audience rather than what the audience cares about, why that’s important, and how their solution can help solve the problem. Stories have the power to engage prospects with an emotional hook that endears them to a brand more successfully than standard marketing copy.

Read our full interview with Heather to learn more about her story-first marketing approach.

#4 – “Content marketing should be an active and discrete business model within the organization.”

Robert Rose
Chief Troublemaker
The Content Advisory

More and more brands are pulling their content marketing in-house. But Robert Rose has a word of advice for brands internalizing their content marketing in 2019: don’t treat it as an internal agency. Content marketing needs to be a part of the larger business strategy, not a department that services other internal teams.“Content marketing (and content strategy) should be an active and discrete business model within the organization. Thus, the content team is more akin to your R&D team, your legal team, or your accounting team.

“You would never look at the legal team as an internal agency (or firm) that services internal clientele. No. It’s part of the fabric and strategy of how the business operates. It is a strategic leader within…

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