Spicy Twists and Tactics For Unique Content Promotion

Spicy Twists and Tactics For Unique Content Promotion

Previously in our “Collective Wisdom” series, we’ve covered pre-planning for content marketing success, the art of crafting powerful content, enduring and often-overlooked content creation best practices, and how to use a number of tried and true content promotion tactics. Now let’s dig into several spicy ways to take existing content promotion tactics and make them uniquely your own, including a smattering of flavorful insight from some of the best in the business when it comes to the art of promoting your content. Noted marketing author and speaker Guy Kawasaki has for years espoused the powerful benefits of enchantment in marketing. “The three pillars of enchantment are likability, trustworthiness and a great product or service. This, however, is easier said than done. It helps to have an honest passion for your marketing endeavors, and as master chef Julia Child said, you must be interested in whatever you’re doing. You’ll find dozens of great promotion tactics on our blog alone, including: Garlic Marketing & Finding Your Own Flavor Combinations Just as great chefs innovate by combining ingredients that haven’t been used together, or by applying techniques that haven’t been used with certain foods, innovative marketers have a knack for finding their own new ingredient combinations that end up pushing the boundaries of promotion. Both trial and error and experience make it easier over time to set aside the promotional techniques that don’t combine well with others, such as running paid advertising promoting the latest game on Facebook and using demographic age targeting, but choosing only those over 80 years old. It’s the only chance we have to bring the best to the most.” — Andy Crestodina @crestodina Click To Tweet Turn the mirror on yourself and strive for using the promotion tactics that would make you take notice, click on a link to see what else is on tap, follow a person or brand on social channels, or even sign up for an email newsletter. By combining the right tactics that will take your customers into the unknown, using enchanting promotion that amazes and delights, and turning the mirror of marketing self-reflection into your own personal crystal ball, your content promotion campaigns are bound to have a measurable advantage.

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A variety of spice powders on a cooking slate image.

Previously in our “Collective Wisdom” series, we’ve covered pre-planning for content marketing success, the art of crafting powerful content, enduring and often-overlooked content creation best practices, and how to use a number of tried and true content promotion tactics.

Now let’s dig into several spicy ways to take existing content promotion tactics and make them uniquely your own, including a smattering of flavorful insight from some of the best in the business when it comes to the art of promoting your content.

Innovate With Your Own Unique Promotion Twists & Tactics

No matter how many fine lists, guides, articles, or books you read about the art of promotion, unless you innovate and create unique and enchanting opportunities, your marketing success will generally be limited.

Noted marketing author and speaker Guy Kawasaki has for years espoused the powerful benefits of enchantment in marketing.

“The three pillars of enchantment are likability, trustworthiness and a great product or service. If you have these down pat, you could rub two sticks together and enchant people.” @GuyKawasaki Click To Tweet

Promotion can be like cooking, with vast archives of tried and true recipes and cookbooks handed down through the generations. Most are sure to please, but they often offer the same old flavors and tastes, probably making a boring meal for anyone looking for new combinations that push the boundaries of culinary arts. You can do better, as Paul Hollywood might say on “The Great British Baking Show.”

From Comfort Marketing To The Enchanting Unknown

While there is marketing success to be had in giving your audience what they’ve always wanted in the past — a sort of comfort marketing — I think there is greater potential when you’re able to take your customers into the unknown, with enchanting promotion that amazes and delights. This, however, is easier said than done.

It helps to have an honest passion for your marketing endeavors, and as master chef Julia Child said, you must be interested in whatever you’re doing.

Search engines have put more and more of the world at our fingertips every year, and just as many exotic food ingredients have made their way into the mainstream, the number of promotion tactics from marketers around the world has similarly exploded, making it harder than ever to truly innovate in a direct way.

You’ll find dozens of great promotion tactics on our blog alone, including:

Garlic Marketing & Finding Your Own Flavor Combinations

Just as great chefs innovate…

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