Author: Monina Wagner / Source: contentmarketingworld.com Online gaming have brought gamification to the forefront as part of an overall
Online gaming have brought gamification to the forefront as part of an overall content marketing strategy. The best examples of gamification both educates and entertains our audiences. Content comes alive with activities like games, quizzes, and contests. Gamification puts your audience directly at the center of the action, making it a win-win for consumers and brands alike.
On a recent #CMWorld Twitter chat, we discussed what marketers need to know about gamification and how it can strengthen our content marketing efforts. What follows are highlights of the chat. Looking for more insights? Be sure to check out our Storify recap.
Think About the Funnel
When looking to attract, engage, and convert customers, at which stage should you introduce gamification? Our community had varying answers on which stage would be best. But they all agreed: Games are designed to foster two-way relationships with your audience.
A2 Any stage, really. You NEED to know your audience and your goals for the best fit.