7 Easy Ways to Win More Conversions on Social Media. Also, those that already follow a brand or business are more inclined to be engaged with, and increase awareness about, that business. What's going on here is people's trust in "social proof": It's something customers look for in order to make decisions. How can your business make use of this psychology? Here are some of the easiest ways to capitalize on it and get more conversions via social media: 1. Use more than just links to promote your content. When you post on platforms like Facebook or Instagram, you cannot rely only on a stream of links to boost your conversion rates. In order to track the prime influencers in your niche, you might use a service like Ninja Outreach. If you have a good working relationship with a number of marketers and influencers already, you can easily ask them to throw you a bone every now and then through a Twitter post or Facebook tag. So, users have begun clicking on your promotional link: Now, what?
Advertisers frequently reference the magic of social media as a way to boost conversions and engagement in consumers. And, in fact, social media has evolved into the go-to solution for helping users locate niche products and be persuaded to take the plunge (convert).
Some of the biggest platforms — Twitter, Facebook, YouTube, Instagram, Reddit — are associated with some of the biggest and most consistent of these conversions.
One big reason for social media’s success in this regard is its similarity, in today’s digital age, to the marketing and sales procedures that ruled the traditional pre-internet era: In those years, the best salespeople commonly focused on building a relationship and trust with customers first before they began dropping hints about their product in the context of an “advisory” role.
In short, these salespeople didn’t suddenly jump from making a contact to selling the product outright. So, the argument could be made that social media continues this tradition. It too builds a relationship and trust in an audience or clientele as a way to prime them for conversion.
Studies support this notion: According to Instagram’s own reports, 80 percent of people who use the platform already follow a business. Also, those that already follow a brand or business are more inclined to be engaged with, and increase awareness about, that business. What’s going on here is people’s trust in “social proof”: It’s something customers look for in order to make decisions.
How can your business make use of this psychology? Here are some of the easiest ways to capitalize on it and get more conversions via social media:
1. Create unique content for each specific platform you target.
Much the way applicants submit supplementary essays when applying to multiple colleges, you should create content for, and gear it to, the specific audience expectations of the media platform you’re targeting. Writing content that is native to a platform greatly increases the chances that its audience will accept it.
2. Use more than just links to promote your content.
When you post on platforms like Facebook or Instagram, you cannot rely only on a stream of links to boost your conversion rates….
COMMENTS