Tag: Vice president

Why We Love #CMWorld Twitter Chats (But We’re Changing Things Up)

Why We Love #CMWorld Twitter Chats (But We’re Changing Things Up)

One of my favorite ways to connect with our community is through our #CMWorld Twitter chat. The chat was a weekly get-together, connecting Content Mar ...
Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should

Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should

This post was originally published on this site Meetings, phone calls, and email are important B2B channels but how can you have immediate conversatio ...
Take 2019 By Storm: Get Inspired By These 11 Content Marketing Quotes

Take 2019 By Storm: Get Inspired By These 11 Content Marketing Quotes

After all, the year is long and plans change often in today’s evolving digital landscape. From content strategy to execution, they’ll help you find su ...
How to Create Your Content Strategy From Scratch

How to Create Your Content Strategy From Scratch

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. But we’ve ...
Three Ways Content Marketers Can Optimize Marketing Performance with Data

Three Ways Content Marketers Can Optimize Marketing Performance with Data

Successful marketing today isn’t just about creating useful content that informs buyers, it must be even easier to find in all the right places and de ...
Webinars That Wow: 5 Tips for Create Engaging Webinars #MPB2B

Webinars That Wow: 5 Tips for Create Engaging Webinars #MPB2B

So the question is: How can brands create content that prospects “want” to consume and engage with? Webinars are certainly not new to marketing, but i ...
“In It to Build It!” Meet NewsCred’s New Head of Product

“In It to Build It!” Meet NewsCred’s New Head of Product

new product features for a quick interview about what goes into building and improving a leading Content Marketing Platform. I was with one brand thro ...
Content with a Mission: Q&A with Gina Czark, Vice President, Content Management at Northwell Health

Content with a Mission: Q&A with Gina Czark, Vice President, Content Management at Northwell Health

Spanning 23 hospitals and hundreds of outpatient clinics, Northwell Health is the largest health system in New York, despite being a relatively new na ...
CMO Pay Is Rising. Who Makes the Most Money?

CMO Pay Is Rising. Who Makes the Most Money?

Median compensation for the nation’s top marketing executives jumped 24 percent in the five years ending in 2016 to $1,261,755, according to a new stu ...
Innovid Names Jen Whelan Senior Vice President, Marketing

Innovid Names Jen Whelan Senior Vice President, Marketing

Innovid Names Jen Whelan Senior Vice President, Marketing. MoreInnovid's new SVP of Marketing, Jen WhelanClick here for high-resolution version NEW YO ...
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