If you're looking to start a new marketing campaign, consider these successful ones from major brands. Creativity can come from all different directions; from cutting-edge technology firms, to billion-dollar athletic brands and a pancake monopoly -- several brands made a mark this year with campaigns that oozed creativity. Space X -- Roadster in Space Elon Musk is known for being an innovator and thought-leader in the fields of space exploration, technology and renewable energy. The result attracted 30 companies in the cannabis space to enter the collective. Coca-Cola -- BTS World Cup Partnership In the past, Coca-Cola has had some great campaigns -- some, for example, like the "Share a Coke" campaign, are re-launched every year. This year, Coca-Cola took their influencer strategy international by teaming up with BTS, a Korean pop group, and one of the most popular bands in the world. The partnership set the Korean pop world on fire and created a lot of international buzz -- exactly what the company was after. That resulted in pure chaos when the controversial figure was made the face and voice of a Nike campaign. BoxUp's campaign found me -- and it's that creative approach that got my attention. Even when facing adversity, you can use creativity to help power your brand through difficult times.
If you’re looking to start a new marketing campaign, consider these successful ones from major brands.
Opinions expressed by Entrepreneur contributors are their own.
Every year companies, both big and small, launch marketing campaigns to the public — some are forgettable while others hit hard as intended and attract attention for the brand. There are campaigns that challenge our world-views, inspire us and make us laugh and smile.
Creativity can come from all different directions; from cutting-edge technology firms, to billion-dollar athletic brands and a pancake monopoly — several brands made a mark this year with campaigns that oozed creativity. Here are nine examples, across several industries, that you can use to help spark your creativity thinking as you plan campaigns for your own business.
1. IHOP — The International House of Burgers
When people heard that IHOP (The International House of Pancakes) changed their name to IHOB (The International House of Burgers), the internet went crazy.
In fact, the move may have been one of the biggest troll-jobs of 2018. Trolling aside, the campaign made a major impact and delivered exactly as they hoped. According to Food NewsFeed, the campaign produced more than 36 billion earned media impressions, influenced over 20,000 written stories and saw burger sales increase by 300 percent — which was the ultimate goal of the campaign.
Related: 10 Laws of Social Media Marketing
2. Amazon — Alexa Lost Her Voice
Amazon took influencing to the next level with their star-studded Super Bowl commercial.
In case you missed in it, the commercial featured Gordon Ramsey, Cardi B and Anthony Hopkins. Influencer marketing has continued to grow in popularity, especially among millennial buyers.
It’s hard to imagine that the tech giant needed any assistance increasing its consumer base, but onboarding celebrity influencers never hurts — the YouTube video for this commercial has more than 50 million views.
3. Space X — Roadster in Space
Elon Musk is known for being an innovator and thought-leader in the fields of space exploration, technology and renewable energy. He’s also known for doing some pretty outlandish stuff, and this year, Musk’s Space X company pulled off one of their biggest stunts to date.
The Space X team launched a Tesla Roadster into space at a speed of roughly 18,000 mph. The car was strapped onto Space X’s Falcon Heavy rocket and is currently…