Content Marketing for Today’s DME Dealers

Thanks to the internet revolution, consumers now have the utmost control, and they want to buy from people they trust. Content marketing is truly about creating a focus for a single audience and delivering valuable, relevant and consistent content to them. The topic is targeted at a specific audience and promises value before consumers even read it. Customer Testimonials with Photos and Video You can't beat showing satisfied customers just after purchasing a product in your store. Quickly share the testimonial to Facebook and Twitter from your phone. From tips and tricks to full-blown how-to videos, there are limitless ways to show off everything in your store. Sharing videos and photos from neighborhood events are social media catnip. Buzzaround EX giveaway photo contest Run a Contest There's one sure way to get people to follow your social media channels, sign-up for your e-mail list and even come into your store: the chance to win something. Contests also work much better when you run them often, not just once. Robinson has more than 15 years of video production experience.

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Consumers don’t always trust everything they hear. Thanks to the internet revolution, consumers now have the utmost control, and they want to buy from people they trust. They also trust opinions from other consumers more than what brands say about themselves. It’s no wonder traditional marketing is becoming less effective.

Content marketing is truly about creating a focus for a single audience and delivering valuable, relevant and consistent content to them. It works because it does the complete opposite of the old-fashioned hard sell. Content marketing builds trust with customers because you are providing value ahead of the sale. The more valuable stories you can promote on your social media channels, the more leads you can generate. Below are suggestions for content marketing that you can employ right now to share on your business Facebook page.

Share Your Expert Advice

When you watch the news, often the anchors will interview authors about the topic they are discussing. They do this because authors are considered experts in their fields for having written so much about that topic. When you think about it, your area of expertise is unique, but chances are you have not shared that often enough. It’s the value proposition that your competition can never duplicate. Say you are a pharmacist dedicated to helping people live healthier and at home longer, so you should write an article on ways seniors can do just that. The topic is targeted at a specific audience and promises value before consumers even read it. Submit it to a local newspaper, post it on your website’s blog or even send it as an email blast. If you don’t have time, ask your staff for ideas on expert articles.

Satisfied customer shared on Twitter at eCare Medical Supplies, Houston, TX
Satisfied customer shared on Twitter at eCare Medical Supplies, Houston, TX

Review a Product

Run through the features and benefits of a particular product, and then put your spin on it. What do you like most about the product? What do you dislike? Compare it to other products you carry. Customers will appreciate the honesty, and it will also build trust with them to buy from you.

Customer Testimonials with Photos and Video

You can’t beat showing satisfied customers just after purchasing a product in your store. If they are repeat customers, ask what keeps them coming back….

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