For many marketers, buyer personas are the key to making better video content, but what are they? Knowing where the customer spends their time The most useful buyer personas include details of where the customer spends their time; what websites they visit; what technology they engage with; and which social networks they use to connect with family, friends and colleagues. Even these impressive stats can be improved on if you use buyer personas to make better video content. For starters, buyer personas allow you to identify different segments of your target audience. These are good ways of making videos that will add value to your customers. What social media channels do your ideal customers use? The result works for two reasons. First of all, the video is aimed at the buyer persona of a typical Slack customer. The Sandwich employees featured in the video are the types of workers that Slack would appeal to tech-based, software, or startup workers. So long as your video is geared towards your buyer persona and adds value to your customer, it has a great chance of succeeding.
One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. Video is one of the fastest-growing types of marketing content and with good reason; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).
For many marketers, buyer personas are the key to making better video content, but what are they?
A buyer persona is a semi-fictional representation of a business’s ideal customer, based on existing data and market research. There are several reasons why you should use them.
Understanding customer needs
Buyer personas help you easily imagine your customers’ needs and wants. With a good, well-rounded buyer persona, you should be able to visualize your customer and understand what they’re interested in and what they’re looking for. This will help you to craft marketing campaigns which are entirely focused on your customers.
Knowing where the customer spends their time
The most useful buyer personas include details of where the customer spends their time; what websites they visit; what technology they engage with; and which social networks they use to connect with family, friends and colleagues. This information is invaluable to any marketer. Once you have it, you’ll know exactly where to target your campaigns and which platforms you should use to launch them.
Creating consistency across your business
Buyer personas enable a business to concentrate on consistent goals and messaging. They help to create a closer alignment between sales and marketing, with both teams working to service the same groups of customers. This alignment will lead to your company developing a strong, unified brand voice.
How buyer personas can help you make better videos
By 2021, Cisco predicts that video will account for a whopping 82% of all Internet traffic. With that in mind, it’s no surprise video has grown to become a vital part of marketing. Businesses in all sectors have started to realize the tremendous potential that video has, and the enormous impact it’s likely to have in the future.
These are just some of the benefits of adopting video as part of your company’s marketing strategy:
- Video improves connections with customers and prospects— by making it possible to see…