Tag: Buyer

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Top Takeaways from LinkedIn’s New ‘Enlightened Tech Buyer’ Report

Top Takeaways from LinkedIn’s New ‘Enlightened Tech Buyer’ Report

As new solutions and innovations continue to enhance the way businesses operate across every industry, every key department has increasing tech needs ...
Transforming the buyer’s journey with video: Is your organization ready?

Transforming the buyer’s journey with video: Is your organization ready?

The ability to track things like engagement over time rather than simple views and impressions was of major importance to Gordian and one of the main ...
Is Your Content Ready to Zig and Zag With Your Buyers?

Is Your Content Ready to Zig and Zag With Your Buyers?

While your buyers take a chaotic journey, Anna says, you still need content to satisfy your buyers in each of the traditional sales stages. Though the ...
Evolving Keyword Research to Match Your Buyer’s Journey

Evolving Keyword Research to Match Your Buyer’s Journey

The Buyer’s Journey - Holiday Purchase The above table illustrates the sort of queries or terms that consumers might use at different stages of their ...
How changing buyer behaviours are transforming traditional industries

How changing buyer behaviours are transforming traditional industries

Banking and Financial Services To view this video please consider upgrading to a web browser that supports HTML5 Video Customer experience is importan ...
How buyer personas help you make better videos

How buyer personas help you make better videos

For many marketers, buyer personas are the key to making better video content, but what are they? Knowing where the customer spends their time The mos ...
How to Quickly & Easily Create a Buyer Persona [Free Tool]

How to Quickly & Easily Create a Buyer Persona [Free Tool]

That's where buyer personas come in. Introducing Make My Persona, an interactive web tool that generates buyer personas for you after answering a seri ...
Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey

Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey

The Buyer’s Journey From the moment they realize they have a problem to the final purchase, your prospects go through a process with three different s ...
How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content

How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content

So, we built our buyer personas around those assumptions and started creating content to appeal to that audience. Step 1: Develop your buyer personas. ...
Biz-to-Biz Buyers Tell All: Survey Reveals 27 Sales Prospecting Stats You Need to Know

Biz-to-Biz Buyers Tell All: Survey Reveals 27 Sales Prospecting Stats You Need to Know

Fifty-four percent of buyers have recently accepted a meeting with a seller who contacted them by phone. Tech buyers prefer the phone more than buyers ...
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