The Importance of Authenticity in Social Marketing

The Importance of Authenticity in Social Marketing. On this episode of Answers to Questions, Entrepreneur Network partner John Meyer of Lemonly goes over the important elements of social media marketing. When doing social media for a company, all of the posts should be relevant. Take into account your target audience and the goal you have in mind for your posts. Meyer also addresses personal branding and how to avoid coming off as "big-headed." When it comes to quality vs. quantity of Facebook likes on a brand's page -- both are important. Once you've developed a following, it's important to start noticing who likes your page and the type of audience you attract. Watch more videos from John T. Meyer on his YouTube channel here. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. Click here to become a part of this growing video network.

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  •  Photo: Entrepreneur.com

On this episode of Answers to Questions, Entrepreneur Network partner John Meyer of Lemonly goes over the important elements of social media marketing.

When doing social media for a company, all of the posts should be relevant. Take into account your target audience and the goal you have in mind for your posts.

Meyer also addresses personal branding and how to avoid coming off as “big-headed.” His answer is simple — be yourself. Authenticity is key to successful personal branding.

When it comes to quality vs. quantity of Facebook likes on a brand’s page — both are important. Having a lot of Facebook likes opens doors for a business and shows people that you’re popular. Once…

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