5 Tips for Prepping Your Enterprise Technology Solution Video

5 Tips for Prepping Your Enterprise Technology Solution Video

Your goal is not to make a video. This will help you come up with a story line. Write a visual script Behind every enterprise technology solution video is the idea that customers will prefer watching video to reading text. Try not to invoke vague abstractions like customer-centricity and digital transformation, even if your solution helps achieve those things. Maybe your customers have visual assets they’ll share. Are there logos and branding guidelines? It’s a lot more efficient to create scripts or storyboards around existing visual assets than it is make changes later on in the production process. Make storyboards No matter how hard we work at describing visuals in the scripts we write, people tend to ignore them in the editing process. Get feedback If you’re going to make a mistake, make it up front, not when you’re working with animated or live-action video. Rewriting a script is cheap.

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How do you get ready to make a video? Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline. Then someone writes a script or a treatment.

Here are five practical planning steps (my take on excellent suggestions from TechSmith, makers of Camtasia and Snagit, that will save time and money in the production process.

Define your goal.

Your goal is not to make a video. It’s not to tell someone something. The most creative way to define your goal is to state plainly at least one way in which this video is going benefit the customer who watches it. This will help you come up with a story line. It might even lead you to make two shorter videos (for about the same cost) — instead of one video that interests each of two different buying influences only half as much.

Write a visual…

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