Top 3 Ways to Future-Proof Your Marketing Job

Top 3 Ways to Future-Proof Your Marketing Job

Author: Bonnie Crater / Source: martechadvisor.com Bonnie Crater, CEO of Full Circle Insights, believes that while humans possess creativ

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Bonnie Crater, CEO of Full Circle Insights, believes that while humans possess creative capabilities that make them an indispensable part of the marketing industry, they still must keep up with data advancements to stay competitive in the field. Marketers can use data to enhance their performance in 3 ways—first on the list is shifting strategy based on key performance indicators, to maximize ROI

Even new marketers who have been in the business for a relatively short time might have whiplash from all the recent changes in their profession. While the rapid evolution of digital marketing tools offers new platforms to showcase great creative and effective messaging, this new world now requires a data-driven approach that many marketing teams have embraced in theory but haven’t yet fully realized in practice.

In an increasingly data-centric economy, too many marketers are still struggling to accurately attribute their contributions to revenue gains. Too many are still focused on clicks and lead counts rather than metrics that more accurately demonstrate their place in the company’s value creation chain. The good news is there are steps you can take to future-proof your role in a transformed industry. Here’s how:

1. Closely align marketing initiatives with sales team activities: The marketplace has fundamentally changed over the last decade, and marketing and sales need to evolve their roles to meet new challenges. It’s no longer enough for marketing to focus solely on generating leads; the…

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