1: Blogs will help your SEO. Since we have a relatively high domain authority at this point, this allows our blog to rank well nationally, which is the reason the pizza shop in Lafayette was able to find us. If you have a website that has a high domain authority, internal blog posts can be great. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Tips on succeeding with your blog strategy: Try and write blog content for external websites, which will link back to your website and boost your domain authority. If you start writing content on your own blog, run a Facebook advertising campaign to promote your blog to drive traffic to the piece of content. According to Google, "no-follow" provides a way for webmasters to tell search engines "Don't follow links on this page" or "Don't follow this specific link." Spammy backlinks can actually cause more harm than good. I know that everyone reading this article has received constant email pitches and phone calls about “1st Page Google Ranking for just $99.” There is a lot of B.S. Google doesn’t have employees who can help businesses with their SEO.
I’ve talked with hundreds of business owners, entrepreneurs and marketing managers prior to launching SEO campaigns for their business. From Fortune 500 brands to local dentists, doctors, plumbers and accountants, I’ve fielded questions from people in many different industries. I’ve been amazed at the common misconceptions that I continuously hear about search engine optimization.
My job is to teach prospective clients about what actually moves the needle from an SEO perspective and to erase the theories from their minds that will have very little benefit to their business.
Myth No. 1: Blogs will help your SEO.
For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger.
If you have a very strong website to begin with, internal blogs can help drive more traffic to your site. For example, I wrote a blog on The Media Captain’s site about Snapchat geofilters for local businesses. We’re based in Columbus, Ohio, and we received a lead from a pizza shop in Lafayette, La. This is the purpose of a blog: to drive traffic for long-tail keywords.
Here’s the deal though — I’ve spent seven years, day in and day out, building the SEO for our website, The Media Captain. Since we have a relatively high domain authority at this point, this allows our blog to rank well nationally, which is the reason the pizza shop in Lafayette was able to find us.
Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use domain authority when comparing one site to another or tracking the “strength” of your website over time. If you have a website that has a high domain authority, internal blog posts can be great. If you are in a line of work where there is not a lot of competition, you can rank well with blog posts as well.
If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. People like to think that when you post an internal blog, Google will see your website receiving “fresh content.” While this is not inaccurate, on a scale of 1-100, this scores a 1 in terms of how much it will move the needle for your SEO.
Tips on succeeding with your blog strategy:
- Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm.
- If you start writing content on your own blog, run a Facebook advertising campaign to promote your blog to drive traffic to the piece of content. It frustrates the heck out of me when people write a great piece of content and don’t get any eyeballs on it because it doesn’t have any exposure.
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