Tag: Buyer
Stop Selling, Start Educating: How to Reach Today’s B2B Buyers
So how can salespeople adapt to B2B buyers’ changing needs?
They want to know more about your product so they can make the best possible decision for ...
An Alternative Approach to Developing Content Marketing Personas
Audiences are not just buyers.
Buyer personas – limited answer for content marketing Before we begin, let me state that I’m a huge proponent of buyer ...
An Alternative Approach to Developing Content Marketing Personas
Audiences are not just buyers.
Buyer personas – limited answer for content marketing Before we begin, let me state that I’m a huge proponent of buyer ...
Is Your Content Marketing Aligned with Your Buyer Journey?
Is Your Content Marketing Aligned with Your Buyer Journey?.
If it’s not properly geared to guide people down the sales funnel, it won’t gain traction, ...
Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered
Author: Jeffrey Vocell / Source: hubspot.com
Account-based marketing or inbound marketing? Which one should you use?
Well, maybe that's n ...
Using Buyer Intent to Drive Your Marketing Efforts
Author: Johanna Rivard / Source: Marketing Insider Group
Individual users and businesses are becoming increasingly dependent on the inter ...
Owning the Sweet Spot
By demonstrating your credibility, you will develop trust, which mitigates risk.
When you’re unknown or unfamiliar to a buyer, you represent a higher ...
How to Use Pinterest Analytics to Build Buyer Personas
#2: Build a Buyer Persona With Pinterest Analytics Pinterest Analytics has the information you need to create buyer personas.
You can view both the de ...
How to Optimize Social Ads for Every Stage of the Buying Funnel
As part of this process, you’ll identify your buyer personas, map them to buying stages, and develop a list of unique selling propositions (USPs) to t ...
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Law firms: How buyer personas impact your content marketing strategy
Law firms: How buyer personas impact your content marketing strategy.
Buyer personas not only affect your content marketing strategy, but they also af ...