How to Quickly & Easily Create a Buyer Persona [Free Tool]

How to Quickly & Easily Create a Buyer Persona [Free Tool]

That's where buyer personas come in. Introducing Make My Persona, an interactive web tool that generates buyer personas for you after answering a series of questions about your ideal customers. The free tool guides you through strategic questions designed to help you organize and better understand your buyer persona research. Upon completion, you're presented with a fully customizable, shareable persona document highlighting important details about your target audience. How to Use the Make My Persona Generator We understand that buyer persona creation has several phases. Once you complete your research, you can revisit the tool to continue generating your persona. Customize your document. At this stage, you can customize the look, feel, and format of your persona document to align with your unique business needs and branding. Download your buyer persona as a PDF or use your unique share link to collaborate with your colleagues. Think about this persona every time you create a piece of content and ask yourself: Is it helping them achieve their goals or solve their challenges?

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As marketers, we’re tasked with making a living out of making a connection — but not just any connection. To scale growth and keep acquisition costs down, your time and resources need to be spent positioning your business in front of the right people, at the right time.

That’s where buyer personas come in. Well-researched buyer personas align departments — marketing, sales, and services — around actionable audience insights, creating a clear picture of exactly who you are trying to attract and serve.

But before you can begin refining your strategy to match your ideal customers’ preferences, you need to document your persona in a way that’s both visible and actionable.

Introducing Make My Persona, an interactive web tool that generates buyer personas for you after answering a series of questions about your ideal customers.

The free tool guides you through strategic questions designed to help you organize and better understand your buyer persona research. Upon completion, you’re presented with a fully customizable, shareable persona document highlighting important details about your target audience.

No more unmanageable documents filled with disconnected persona research notes. No more stressing about the format and design.

How to Use the Make My Persona Generator

We understand that buyer persona creation has several phases. That’s why we designed two unique paths for you to choose from based on what information you need.

Make My Persona Options
If you’ve already done your persona research:

You can head straight to the tool to start organizing your persona data into a meaningful, customizable buyer profile.

If you haven’t done your persona research yet:

We’ve got you covered with an educational guide designed to help you learn what a buyer persona is, how to conduct research, surveys, and interviews, and how to ultimately use this data to build your own persona. Once you complete your research, you can revisit the tool to continue generating your persona.

2. Fill in details about your persona via the guided walkthrough.

Make My Persona will walk you through a seven-step persona creation flow. Each stage of the flow focuses on a different aspect of your buyer persona — from their age and education to…

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