If you’re a social marketer, having the right social media apps makes your job much easier. 14 of the best social media apps for marketers Content planning is an essential part of effective social media marketing. With the most popular brands on Instagram posting around five times per week, generating compelling captions can be difficult day after day. Apple Clips is a video editing app that lets users create and share short videos complete with special effects, text, and graphics. On Facebook, users play up to 85 percent of videos without sound, making this one of the more valuable video social media tools for boosting engagement rates. CutStory is a video editing app for Instagram stories. The app lets users enter keywords, hashtags, and URLs to track their performance across social platforms. Hootsuite Analytics platform is a customizable social media tool that collects social media insights and exports them into readable, actionable intelligence for social marketers. Useful for both competitive analysis and insight into your own campaigns, Unmetric Inspire allows you to analyze any brand’s social media content. With the right apps at your fingertips, you can create, share, and track effective social media campaigns from anywhere.
If you’re a social marketer, having the right social media apps makes your job much easier. Whether you’re at your desk, in a meeting, or at a coffee shop—these tools allow you to get things done effectively and efficiently (and in some cases, on the go).
Read on for a list of some of the best social media apps out there.
Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. Includes the tools, tricks, and daily routines used by three world-class social media experts.
14 of the best social media apps for marketers
Content planning is an essential part of effective social media marketing. When your calendar becomes too unwieldy, try some of these social media tools.
Recommended by Hootsuite’s social marketing team lead Amanda Wood, Planoly is a visual planner for Instagram. The app lets you see how your individual posts will look as a grid before you post, while also providing data and engagement rates for each post.
The result is a more cohesive Instagram feed and a clear, visual style for your brand.
Managing a Facebook page—or multiple pages—from a mobile device is a tricky task. Luckily there’s the Facebook Pages Manager App, which lets you manage up to 50 separate Facebook business pages from a smartphone or tablet.
Keep your audience updated no matter where you are.
Evernote is a cloud-based note taking app that that lets you take and share multimedia notes with anyone on your team. The Evernote mobile app makes it easy to insert images, links, and videos so that you can brainstorm and plan your next great social campaign from every angle.
Captiona is a caption suggestion tool for Instagram and Snapchat.
With the most popular brands on Instagram posting around five times per week, generating compelling captions can be difficult day after day. The Captiona app lets you enter keywords that describe your image and helps you generate related captions by suggesting descriptive phrases.
Hootsuite Enhance is a photo editing tool for social media. Posting compelling visuals is quick and easy with the app’s cropping settings that use the best dimensions for each social network. The iOS app also allows users to add a filter or logo to an image to ready it for sharing.
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