4 Examples of Turning Content Marketing into Customer Marketing. Content marketing is a lush landscape of creativity. Even more, content marketing is fun. Oftentimes, content marketing focuses on net new customers. It’s top of funnel. It’s time to cultivate a customer-centered approach to content marketing. The next evolution of your marketing strategy is customer marketing, and content marketing is your fuel. Get visual with customer stories Throw away those multi-page, text-heavy studies. Utilize different formats, such as Slideshare, infographics and visual social posts. Celebrate and support this by creating games, quizzes and other interactive content that lets customers have a little fun.
Content marketing is a lush landscape of creativity. It’s a place where you’re growing quality leads at the speed of weeds, but with the look and quality of the most beautiful flowers you’ve ever seen. Even more, content marketing is fun. Creativity abound, with multiple formats like videos, ebooks, podcasts and infographics.
Now let’s talk about the customer marketing landscape. It’s a rather dry place content wise, with text-based case studies, data sheets and how-to guides. Content marketers build this lush landscape of content, but once you close the deal with the customer, you stop the beautiful wining and dining of content and enter a meh landscape.
Oftentimes, content marketing focuses on net new customers. It’s top of funnel. It’s about creating awareness and useful content to drive leads. However, consider this: on average, it costs organizations between 4 and 10 times more to acquire a new customer than it does to keep an existing one. In addition, 20% of customers bring 80% of revenue.
It’s time to cultivate a customer-centered approach to content marketing. The next evolution of your marketing strategy is customer marketing, and content marketing is your fuel. Deepening customer relationships with great content creates advocates, develops trust, and inspires customers to be customers for life.
Here are a few tactical examples of applying a content strategy around the customer.
Get visual with customer stories
Throw away those multi-page, text-heavy…
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