It takes marketing. There is so much to do -- too much -- that people’s heads start to spin, causing them to either make mistakes or not take any action. Often these tactics center around growing your audience, nurturing them and building trust. As employee 30 at Facebook and four at Mint, Kagan has worked at huge, iconic companies to help grow their user base through marketing strategies. Now, as the founder of Sumo and AppSumo, two sites focused on providing entrepreneurs simple marketing hacks to grow their business, he has more than 640,000 sites using his tools. This multi-million dollar entrepreneur will show you the secret to building a large, enthusiastic customer base in our upcoming episode of Tough Love Tuesday, Entrepreneur’s Facebook Live series that connects experts with side hustlers for real-time advice and support. ET for the Facebook Live.
Editor’s Note: In “Tough Love Tuesday,” we connect side-hustling entrepreneurs with support, resources and advice from top experts. Sign up to ouremail newsletter to be notified about our Tuesday Facebook Lives and check back to ourside hustle topic page for more helpful tips.
Without customers, you have no business. Plain and simple. But finding those people willing to pay for your product and creating a loyal tribe, doesn’t just happen. It takes you, as an entrepreneur or side hustler, researching your target demographic, building a relationship with them, maintaining their loyalty and continually remain top of mind. It takes marketing.
But under this umbrella term, side hustlers get overwhelmed. There is so much to do — too much — that people’s heads start to spin, causing them to either make mistakes or not take any action.
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