So, how can you get more people to see your content? Source content ideas from online learning platforms. To source content ideas from online learning platforms, you'll need a good sense of which keywords your target audience is typing into those elearning platforms, and which topics they want to learn about. You can probably guess what those keywords are, or else jump into the online conversations that your audience members are having and see for yourself. You could monitor specific keywords on social media and across the web, listen in on what discussions are being held around those keywords and even estimate the emotions behind those keyword mentions. Once you have your keywords handy, go to an online learning platform and search for your desired keywords. Work your way through the relevant course content to get ideas you can use to create content. Certainly, influencer marketing isn't new. Connect with these particular influencers and find interesting ways to collaborate with them. But the challenge remains: How will your employees know which content to share tocomplement your content marketing efforts?
Have you ever considered sourcing content ideas from whatever your customers are perusing on online learning platforms?
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How many times have you published a great piece of content for your business, only to see it drowned out by the surrounding noise? If you didn’t know better, you might have started to feel that everybody else’s content was getting more attention than yours.
This is a challenge most content marketers face. They may spend hours creating epic content for their marketing campaigns, but somehow the masses of qualified sales prospects out there never make their way to the page. Even if it attracts some views, their number isn’t significant enough to make an impact.
So, how can you get more people to see your content? Or, in other words, what are the best methods of driving traffic to your content marketing assets? Here are three tactics you probably haven’t experimented with – tactics that I think you’ll find will do the trick.
1. Source content ideas from online learning platforms.
Content is king. But the king (or queen) must be someone people like before he or she can gain headway with subjects.
In the same way, you need to create epic content that will attract the attention of your audience. The question is: How do you know what your audience will like? Simple: Look for where they are willing to invest money to learn about their area of interest. The best sources to get that kind of information are online learning platforms like Lynda and Udemy.
An interesting statistic from Shift eLearning revealed that corporate training alone is a $200 billion industry and that elearning alone accounts for $56.2 billion of that pie. This makes online learning one of the fastest growing markets in the industry.
To source content ideas from online learning platforms, you’ll need a good sense of which keywords your target audience is typing into those elearning platforms, and which topics they want to learn about. You can probably guess what those keywords are, or else jump into the online conversations that your audience members are having and see for yourself.
This is possible with a social listening tool like SentiOne. While social listening is best known for object relational…