Author: Bree Brouwer / Source: Tubular Insights It’s time for TubularInsights’ monthly leaderboard report for February’s Most-Watched Fac
It’s time for TubularInsights’ monthly leaderboard report for February’s Most-Watched Facebook Publishers. Last month, the top ten publishers on the social media site pulled in over 17.8 billion total video views. But which brands were on the top of the chart, and what specific content helped them get there?
Top Facebook Video Publishers February 2017
The top two Facebook video publishers for February 2017 shouldn’t come as a shock, especially if you’ve been watching the Tubular leaderboards closely:
Like last month (and the several before that), UNILAD continues to dominate the #1 position on the most-watched leaderboard with 3.1 billion total views. The audience of the UK-based viral video brand might have watched a lot of content, but overall, UNILAD’s views decreased this month by 1.2 billion from January’s statistic of 4.3 billion. The LAD Bible also refuses to leave its long-held second position, with almost 3 billion total views in the month of February. Interestingly enough, like UNILAD, this number was also a decrease in viewership for The LAD Bible, which saw almost 4 billion views in January.
The decrease in viewership for both UNILAD and The LAD Bible could be attributed to any number of reasons. Maybe Facebook users both young and old are back to the daily grind after the holidays, and aren’t using the social site as often. Whatever the reason, one thing is certain: a massive powerhouse of a video publisher will be needed to knock either UNILAD or The LAD Bible from their reigning positions on Facebook.
Additionally, whereas UK’s viral content brand Viral Thread held the third spot on January’s leaderboard,…
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