The Top Facebook Video Publishers: October 2016 Most-Popular

The Top Facebook Video Publishers: October 2016 Most-Popular. There were over 8 million videos uploaded directly to Facebook in October 2016, generating over 208 billion views for around 1.1 M different publishers. Most Popular: Top Facebook Publishers October 2016 UK-based publishers The LAD Bible, and UNILAD, topped the rankings leaderboard for October 2016 with a combined 5.8 billion video views on Facebook. Top 10 Most Watched Facebook Video Publishers October 2016 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content. Once again, the BuzzFeed brand scores highly on the video rankings, with Tasty (#4), and Nifty (#11), the most watched branded pages for the publishing giant in October 2016. In fact, food and drink itself is one of the most engaged topics that BuzzFeed creates video content around. At #8 in the rankings for the most watched video publishers on Facebook, is NowThis which calls itself "mobile news for a social generation". Although NowThis uploaded footage of the US Presidential election, and Native American protests against the Dakota Access Pipeline, it was this heartwarming video about a beautiful little boy with a rare form of dwarfism that was its most successful, with over 50 million views (32.4M in the first 3 days), and 1.2M Facebook likes, shares, and comments: Facebook Video and Original Content Tubular's leaderboard of the top 10 most watched Facebook video publishers of October 2016 is a curated list of pages and brands. Most Watched Facebook Publishers October 2016 UNILAD (3.1B Views) 5-Minute Crafts (1.1B Views) Tubular Video Ratings You'll notice some exclusive data in this month's chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. Each month TubularInsights will publish the most up-to-date leaderboard charts, so stay tuned!

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There were over 8 million videos uploaded directly to Facebook in October 2016, generating over 208 billion views for around 1.1 M different publishers. But which Facebook video publishers were the most popular? The ‘Most Watched Publishers on Facebook’ leaderboard gives an exclusive look into the brands and social media stars who are generating the most video views on the world’s biggest social networking site.

Most Popular: Top Facebook Publishers October 2016

UK-based publishers The LAD Bible, and UNILAD, topped the rankings leaderboard for October 2016 with a combined 5.8 billion video views on Facebook. The LADbible Group, whose properties are followed by half of all 18-24 UK men and almost quarter of 18-24 year old UK women, has nine major content properties which include LAD Bible, SPORT Bible, GAMING Bible, and FOOD Bible. The brand as grown from a single Facebook page to a multi-channel, multi-brand portfolio which reaches over 500 million people a month.

top-10-most-watched-facebook-video-publishers
Top 10 Most Watched Facebook Video Publishers October 2016 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content.

Once again, the BuzzFeed brand scores highly on the video rankings, with Tasty (#4), and Nifty (#11), the most watched branded pages for the publishing giant in October 2016. BuzzFeed was yet again the most-watched media property last month, and on Facebook, over 39 different branded pages generated a staggering 2.5B video views. The most viewed video for Tasty was this walk-through recipe for a ‘Layered Ham & Cheese Potato Bake’ which generated 90.1 million views, (42.4M of those views in the first 3 days), and 3.1 million engagements.

BuzzFeed, food, and domestic tips, seems to have found its natural home on Facebook; the brand posts food videos very infrequently to YouTube, and…

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