Triggered Email Benchmarks for E-Commerce Brands

Triggered Email Benchmarks for E-Commerce Brands. Most e-commerce brands (51%) send between two and four types of triggered emails, according to recent research from Bluecore. The report was based on data from 332 million emails sent between July 2015 and July 2016 by 280 Bluecore customers in the apparel, electronics, home goods, and other consumer sectors. Cart abandonment emails have the highest average conversion rate (2.63%) and click-to-conversion rate (21.78%) of any triggered message type, the analysis found. Product abandonment emails rank second, followed by back-in-stock emails. Cart abandonment emails have the highest average revenue per email ($6.77) of any triggered message type; price decrease emails have the second highest average revenue per email ($2.83). Triggered emails for products with different price points have significantly varying engagement levels, the analysis found. About the research: The report was based on data from 332 million emails sent between July 2015 and July 2016 by 280 Bluecore customers in the apparel, electronics, home goods, and other consumer sectors. Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

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Most e-commerce brands (51%) send between two and four types of triggered emails, according to recent research from Bluecore.

The report was based on data from 332 million emails sent between July 2015 and July 2016 by 280 Bluecore customers in the apparel, electronics, home goods, and other consumer sectors.

Cart abandonment emails have the highest average conversion rate (2.63%) and click-to-conversion rate (21.78%) of any triggered message type, the analysis found.

Product abandonment emails rank second, followed by back-in-stock emails.

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