HubSpot conducted a study of 93,000 call-to-action (CTA) marketing campaigns. Because of targeted call to action phrases, we can actively engage visitors to act on a desired action on a website. Why are these words and phrases so good in giving us the action we need? Lead your prospects to take action Call to action words and phrases aren’t used only for buttons on your page. It’s like giving them a free taste that will eventually lead them to purchase a product or service from you since they had a good impression of what you can offer. How can I create the best call to action phrases? On their Home products and solution page, this is what we see above the fold: And the rest of the page goes like this: There are numerous call-to-action instances below the fold. However, this does not give users the opportunity to know the product features and benefits under the Home category. Because of this simple question, it triggers an awareness that Hubspot’s marketing software is an all-in-one solution that can help your business online. See how the call to action phrases are well-thought out in this part of the page?
Conversion optimization has always been a hot topic in internet marketing. To be honest, all of us already know the best call to action phrases or marketing techniques out there! Yet, here you are, reading through this post in hopes of improving your conversion rates.
What are you missing? There may be a lot of ways to improve your conversion rates, but we cannot stress it enough; targeted call to action phrases work, and it has been proven.
HubSpot conducted a study of 93,000 call-to-action (CTA) marketing campaigns. Based on their findings, there’s a significant increase in conversions with targeted call to action phrases, or what they tag as Smart CTAs rather than the run-of-the-mill call to action phrases.
Because of targeted call to action phrases, we can actively engage visitors to act on a desired action on a website. If we want them to subscribe to our newsletters, download that PDF guide, contact us for inquiries, or simply watch a video tutorial, we simply tell them what they have to do. The hard part is, convincing them that they have to do what we need them to do.
Sounds rather easy; but we know it’s complicated, right?
The best call to action phrases
Let’s cut to the chase! Here is some call to action phrases that you can use for your marketing campaigns:
- Add to Cart
- Buy Today
- Call Now
- Click Here
- Contact Now
- Donate Today
- Enroll Now
- Find Out More
- Get a Free Quote Today
- Immediate Download
- Join Now
- Learn More
- Register Now
- Reserve Now
- See it in Action
- Sign-up Here
- Start Now
- Take the Tour
- Talk to an Expert
- Watch Our Tutorial
The psychology behind CTA marketing
Now. Today. Here. More.
These are just a few words that have been used over and over again, yet they are as effective as ever in driving conversions down the funnel. Why are these words and phrases so good in giving us the action we need?
To be honest, these phrases above mean nothing to consumers if not used appropriately. HubSpot has remarkably gathered enough data that supports targeted call to action phrases as the most effective means of convincing your audience to turn into leads.
How can we formulate the best call to action phrase for our marketing campaign? Using HubSpot as the main example, we’ll take you down the road of CTA Marketing Psychology.
Lead your prospects to take action
Call to action words and phrases aren’t used only for buttons on your page. It covers all the aspects that make a visitor click the button to your desired action. HubSpot’s home page is CTA-oriented. Their snappy phrases convince you to learn more about how to close calls and connect with your audience.
Actively pushing your visitor to turn into a lead is another means of driving in revenue for your business. Using actionable words such as “get” and “yes” elicits a positive reaction from your visitors.
Take note of the way they formatted the content around the page. The title is in all capital letters, demanding attention. Add to it the active word “get”, it elicits a response from the user to indeed get a demo. The demo request form could have been titled as “Request a Demo”, but let’s face it – “Yes, I want a demo!” is more convincing and more actionable as it directly reflects your desire to avail a demo of their marketing platform.
Give away freebies!
Free Sales Training. Who doesn’t want something that’s already for free? Lure in people with anything you can offer for free. Why should you offer it for free? It’s like giving them a free taste that will eventually lead them to purchase a product or service from you since they had a good impression of what you can offer.
There are multiple points that we want to emphasize here on their landing page. Being able to try their marketing platform for FREE and for 30 DAYS is an attractive proposition for anyone that’s curious to try out their platform.
A touch of kindness goes a long way in marketing. Give them a taste of what you can offer before you lure them into patronizing your products.
Numbers are part of the game as well. Take note on their Case Studies page, they have quantified the efforts that were part of their findings in offering their marketing platform.
Numbers give a certain “predictability” when it comes to their marketing platform. These numbers give the user an idea of how efficient their platform is in managing leads and even traffic. Again, they have made it more visible in maximizing the negative space surrounding the results, as well as putting in more emphasis through bigger and more visible font styles.
On the other hand, the call to action phrase “Join 300,000+ fellow marketers!” attracts visitors to sign up for their email newsletter. How? It’s the thought of envy that there are already 300,000+ aware of HubSpot’s latest articles from the get-go. Because of these big numbers, visitors are compelled to jump on the bandwagon.
You can elicit this thought from your visitors; you can attract them to sign up for your newsletter subscription as people have the tendency to do what the majority tells them to do. People tend to follow suit of the majority, even if it’s a different medium. Because they see that the “norm” has signed up for your newsletter, they will feel the need to “fit in” and expect your numbers to grow.
How can I create the best call to action phrases?
Even with the list provided, it’s not a guarantee that people will go crazy clicking the buttons on your website. Strategically, you should decide which landing pages you are going to target to change their call to action phrases, as well as the page’s overall look.