Sell Anything With an Irresistible Offer Architecture. In the alternate ending, you come out with an irresistible offer, an offer you’ve designed exactly for your audience. In "4 Ways to Make an Irresistible Offer Without Selling," we described how to do a great presentation that introduces your offer. When your entire presentation shows that you know and "get" your audience, you have already sold your audience on you. One of the key places entrepreneurs fall short is just having one thing they offer. Make sure that you show up with two or three components. So many people speak about the features of their offers instead of focusing on what people really care about -- the benefits. Deadlines almost always increase your sales. So, when you tell your audience why there’s urgency, they will be a lot more comfortable with buying on a deadline. When you bring more than one offer, focus on the benefits, layer bonuses on top to add value and use deadlines, your offer will be impossible to resist.
Imagine this: You find yourself on stage in front of your most ideal prospects. The audience is sitting in front of you, and they’re ready to buy. Their hands are literally on their wallets. Now it’s time to make your offer and to get some new customers.
There are two possible endings to this story.
In one, your offer falls short. You lose out on the opportunity to sell to hundreds of people at once. Instead of making a ton of sales, you just make a few. Why? Because you’ve fallen short of architecting an offer that your audience truly wants.
In the alternate ending, you come out with an irresistible offer, an offer you’ve designed exactly for your audience. In that scenario, you barely even need to sell your offer. As soon as you begin describing it, you can see their energy change. They are hungry to get their hands on what you are selling.
The difference between these two situations is all in the offer.
When you take the right steps to create an irresistible offer, one that begins unfolding the moment you step on stage, and you make a presentation that sells, you will make a lot of money. But, you need to be strategic about your offer. Here are a few of the most powerful strategies from Irresistible Offer Architecture for making an offer they can’t resist.
In “4 Ways to Make an Irresistible Offer Without Selling,” we described how to do a great presentation that introduces your offer. Here, we cover the four must-haves of any offer:
1. Know your audience (better than they know themselves).
“Always enter the conversation already taking place in the customer’s mind,” suggests author Robert Collier. When your entire presentation shows that you know and “get” your audience, you have already sold your audience on you. When you introduce your offer, one that solves your audience’s biggest problem, it is simply irresistible.
2. Offer chocolate and vanilla.
One of the key places entrepreneurs fall short is just having one thing they offer. This puts the audience in a position where they are making a binary decision — a yes or a no. Instead, never show up with just one thing. Make sure…